At the 2014 Geneva Auto Show MINI presents the MINI Clubman Concept, showcasing a new brand philosophy for a higher class of automobile.
For over 50 years now, MINI has stood for maximum use of minimum space. 26 centimeters longer and just under 17 centimeters wider than the current MINI Clubman, the MINI Clubman Concept applies this aspiration to a new class of automobile.
"The MINI Clubman Concept shows how the MINI Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive. In short: more car, more MINI," says Adrian van Hooydonk, Head of BMW Group Design, explaining the approach to this model.
The exterior design
Even with larger exterior dimensions, the MINI Clubman Concept is instantly recognizable as a typical MINI. With the characteristic agility of the MINI proportions, the prolonged roof line clearly reflects the car's extensive utility space. It also gives the silhouette a distinctive elegance, underscored by generous surfaces. The powerful, warm Berry Red color shows surfaces and shapes to optimum effect. The roof in the color "Blade" - a metallic grey - creates an elegant contrast with the warm red of the corpus.
Classic MINI design icons such as the hexagonal radiator grille, Side Scuttles, Black Band and the typical lights are designed in precise, high-end style. The modern, reduced interpretation of these features gives the MINI Clubman Concept a more sophisticated, charismatic look. The themes of aerodynamics and air ducting are clearly highlighted in the exterior design. All openings and outlets are integrated in the geometry and elegantly shaped. Clearly defined wheel arches and the roof spoiler accentuate the car's dynamic appearance, underscoring the overall impression of sporty flair.
Seen from the front, the circular headlamps, hexagonal radiator grille and roof with add-on look clearly identify the MINI Clubman Concept as belonging to the MINI family. The radiator grille is strikingly elaborated and incorporates the bumper in the front section. The bumper is finished in Black Chrome, adding a touch of exclusive style to this functional element. Elaborate details such as the three-dimensional structure of the chrome ribs inside the front grille further enhance the front section. The high quality standards of the MINI Clubman Concept even extend to the surface modelling. Fine edges add precision and presence to the generous surfaces.
In the lower area of the front-end design there is a continuous air inlet which highlights the breadth of the MINI Clubman Concept, thereby emphasizing its solid standing on the road. Meanwhile a finely wrought chrome rib appears to hover inside the air inlet, giving this sporty detail a touch of exclusive appeal. In the outer section of the front apron there are so-called AirCurtains - an aerodynamic feature that gives the wheel arches an aerodynamically optimized closure. These dynamically surround the lower part of the front section like two brackets.
Reduced to the essentials, the side view instantly conveys the qualities of the MINI Clubman Concept: a long wheelbase, flatly positioned windows and short overhangs reflect characteristic MINI agility. At the same time, the long roof line and the typical two-box design clearly emphasize the car's high level of functionality and its generous utility space. Meanwhile the four doors reflect the extended exterior dimensions and increased functionality. Generous surface expanses elongate the side, while at the same time subtle surface modelling and precise lines make the silhouette appear flat and dynamic. Three chrome elements give the side section a sense of exclusivity with modern understatement. At the front, the Side Scuttle incorporates the filigree mirror base and turn indicator in an elongated element whose shape is echoed by the two electrical door openers. Integrated flush with the surface, these draw a line back to the rear which is taken up by the rear door handles. Above this, the surrounding shoulder line in chrome offsets the corpus of the car from the greenhouse and roof in hallmark MINI style. This so-called Waistline Finisher embraces the entire passenger cell, reinforcing the exterior graphics so typical of the brand. The 19" light alloy rims in bicolor Black Chrome and Chrome finish are the highlight of the side view. A clear cup formation gives the elaborate multi-spoke design a highly dynamic touch. In between, glossy accents are added by non-cupped polished surfaces.
The MINI Clubman Concept is the first MINI to be fitted with a so-called AirBreather at the side. The AirBreather echoes the design theme of the AirCurtains in the front apron, cutting dynamically into the surrounding Black Band. The elaborate double roof spoiler at the rear is shown to best advantage from the top view. The third brake light is integrated in between the two wings of the roof spoilers in Formula 1 style. There are also two longitudinal sections of plexiglass which run across the entire length of the roof like rally stripes. In conjunction with the roof spoiler, this means that the distinctive dynamic air typical of MINI is applied to the MINI Clubman Concept from a bird's-eye perspective, too.
The MINI Clubman Concept is broad and athletic in the rear view. The familiar MINI cascading - a staggering of multiple layers - gives the automobile a very solid standing and a muscular wheel orientation when seen from the rear. The most striking rear elements are the characteristic split doors. The typical continuous door frame is no longer made of sheet metal. The door graphic itself provides the frame surrounding the entire rear section like a discreet bracket. This newly elaborated design gives the whole rear a reduced, modern appearance. The horizontally positioned rear lights have a highly detailed finish. Their shape underscores the car's broad standing and the dynamic orientation of the rear section. Selected chrome accents such as the "Clubman" inscription, the MINI emblem on the left-hand door and the door handles are specific details which emphasize the high-quality aspiration of the MINI Clubman Concept.
As in the front section, the aerodynamically optimized bumper finishes off the rear to the road. A functional detail in the rear apron is the Smart Opening function: a sensor underneath the bumper allows the tailgate to be opened using your foot if you do not have a free hand.
The interior design
Along with the exterior, the interior of the MINI Clubman Concept has also grown to larger dimensions. With four doors and five fully-fledged seats, the MINI Clubman Concept offers plenty of space for the pursuit of an active lifestyle.
The new dimensions are brought to life by means of generous surfaces and more sophisticated spatial effect. The underlying design theme in the interior is the characteristic ellipse. Precise and contoured in its shaping, it comes over as more sophisticated while clearly displaying its origins. Around the ellipses, the interaction between several levels and surfaces adds lightness and a three-dimensional feel to the interior.
The interior element of the MINI Clubman Concept with the most powerful presence is the leather-covered instrument panel. With a surround in blue limed ash grain and a white porcelain finish, the black upper section of the instrument panel has a hovering appearance. Indirect rear lighting of the gap reinforces this impression and gives the area in front of the driver and front passenger an extremely high-end ambience. The linear air vents have patinized, silver-plated surrounds. Between the air vents there is an area in Black Chrome which can be back-lit if required that provides additional information for the driver and front passenger. The suggested "Faded Diamonds" rhombus pattern gives the Black Chrome surface a particularly high-quality structure. The lower section of the instrument panel is finished in Berry Red patent leather, providing an extrovert yet sophisticated contrast to the more discreet design of the upper half.
The display area in the center console (160mm x 150mm) adapts according to the content selected or the situation on the road. Three "intelligent" toggles are assigned the relevant content according to selected content or driving functions. Above and beyond this, the three toggles can also be freely programmed and assigned particular functions according preference. The haptic quality of the toggles means that the various functions can be operated during travel without looking. Here the MINI Clubman Concept has taken classic operating elements that have been a part of MINI for 55 years and consistently advanced them.