Public radio networks and individual stations have been added to I Heart Radio, the Clear Channel portal, which until now had focused primarily on music.
Inside Radio reports that I Heart Radio Talk includes content from a raft of sources from APM to TMZ. Some 19 public radio stations have signed on to I Heart Radio Talk as well. It has partnered with Spreaker to also include user-generated content.
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration.
In addition to on-demand listening, consumers can create their own talk channels by lacing content together. The starting point for that is a curated Daily Pulse channel, which comes pre-loaded with 20 short-form segments covering headline news, sports, finance and celebrity gossip. Users can add and subtract content from what Lakamp calls a “quick-start to a customizable channel of what-you-need-to-know about what’s going on and what’s abuzz.” Users can fine-tune their talk channels by using “thumbs up” and “thumbs down,” rewind and skip buttons.
With the addition of on-demand and customizable talk programming, Clear Channel hopes to further differentiate iHeartRadio from a growing set of algorithm-powered, music-based online radio services and grow its base of 30 million registered users. Nine months in the making, the new feature represents the most significant new ad - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#sthash.jS9f34fj.dpuf
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration. - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#.Ue_mUazrOOe
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration. - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#.Ue_mUazrOOe
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration.
In addition to on-demand listening, consumers can create their own talk channels by lacing content together. The starting point for that is a curated Daily Pulse channel, which comes pre-loaded with 20 short-form segments covering headline news, sports, finance and celebrity gossip. Users can add and subtract content from what Lakamp calls a “quick-start to a customizable channel of what-you-need-to-know about what’s going on and what’s abuzz.” Users can fine-tune their talk channels by using “thumbs up” and “thumbs down,” rewind and skip buttons.
With the addition of on-demand and customizable talk programming, Clear Channel hopes to further differentiate iHeartRadio from a growing set of algorithm-powered, music-based online radio services and grow its base of 30 million registered users. Nine months in the making, the new feature represents the most significant new add-on since the service relaunched in September 2011 with customizable music channels. Some radio traditionalists might worry that on-demand availability of the very shows and hosts that make radio stand out from online jukeboxes like Pandora could cannibalize broadcast radio. But Lakamp argues that it gives consumers “convenience and access” to stay in touch with shows and hosts they already listen to. “If anything, it deepens their passion around these brands and their association with them,” he says.
CEO John Hogan says it “opens up a powerful new advertising platform on digital for those advertisers who understand the power of talk, information and news” and that the company looks forward to “applying the creativity of our advertising partners to this new untapped digital content and platform."
Lakamp says Clear Channel will continue to use its broadcast stations as “an activation platform” for iHeartRadio, which ran 38,591 spots last week. A beta rollout will allow fine-tuning based on how consumers interact with the new spoken word offerings. “I’m eager to learn more about at what length they’re eager to consume that content,” Lakamp says. “I suspect you’ll see a clumping at both ends of the spectrum, from the fans that are in for three hours and those that are looking for Snackables.” - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#.Ue_kyKzrOOe
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration.
In addition to on-demand listening, consumers can create their own talk channels by lacing content together. The starting point for that is a curated Daily Pulse channel, which comes pre-loaded with 20 short-form segments covering headline news, sports, finance and celebrity gossip. Users can add and subtract content from what Lakamp calls a “quick-start to a customizable channel of what-you-need-to-know about what’s going on and what’s abuzz.” Users can fine-tune their talk channels by using “thumbs up” and “thumbs down,” rewind and skip buttons.
With the addition of on-demand and customizable talk programming, Clear Channel hopes to further differentiate iHeartRadio from a growing set of algorithm-powered, music-based online radio services and grow its base of 30 million registered users. Nine months in the making, the new feature represents the most significant new add-on since the service relaunched in September 2011 with customizable music channels. Some radio traditionalists might worry that on-demand availability of the very shows and hosts that make radio stand out from online jukeboxes like Pandora could cannibalize broadcast radio. But Lakamp argues that it gives consumers “convenience and access” to stay in touch with shows and hosts they already listen to. “If anything, it deepens their passion around these brands and their association with them,” he says.
CEO John Hogan says it “opens up a powerful new advertising platform on digital for those advertisers who understand the power of talk, information and news” and that the company looks forward to “applying the creativity of our advertising partners to this new untapped digital content and platform."
Lakamp says Clear Channel will continue to use its broadcast stations as “an activation platform” for iHeartRadio, which ran 38,591 spots last week. A beta rollout will allow fine-tuning based on how consumers interact with the new spoken word offerings. “I’m eager to learn more about at what length they’re eager to consume that content,” Lakamp says. “I suspect you’ll see a clumping at both ends of the spectrum, from the fans that are in for three hours and those that are looking for Snackables.” - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#.Ue_kyKzrOOe
Angling to corner the online talk radio market, Clear Channel Media and Entertainment today adds a raft of talk, news and entertainment content to its digital radio platform. Branded as iHeartRadio Talk, it combines the company’s own hosts with partners that include ABC News, Univision, the Wall Street Journal, American Public Media, TMZ, the Huffington Post and others, along with popular podcasts and user-generated content.
President of digital Brian Lakamp says the new feature uses technology to amplify radio’s long-standing hallmarks of conversation and community. Consumers can pick from an on-demand searchable directory of some 50,000 so-called audiosodes, spanning more than 20 categories of current and archived material. Offerings range from syndicated radio hosts like Rush Limbaugh, Elvis Duran and Dave Ramsey, to hundreds of local talk personalities, to shows and clips from Piers Morgan, Adam Carolla, HuffPost Live and TED Talks. A partnership with ABC News brings an array of audio cuts from “Good Morning America,” “Jimmy Kimmel Live” and “The View.”
Stepping into user-generated content, it has also partnered with audiocast company Spreaker to allow listeners to create and submit their own shows to iHeartRadio for consideration.
In addition to on-demand listening, consumers can create their own talk channels by lacing content together. The starting point for that is a curated Daily Pulse channel, which comes pre-loaded with 20 short-form segments covering headline news, sports, finance and celebrity gossip. Users can add and subtract content from what Lakamp calls a “quick-start to a customizable channel of what-you-need-to-know about what’s going on and what’s abuzz.” Users can fine-tune their talk channels by using “thumbs up” and “thumbs down,” rewind and skip buttons.
With the addition of on-demand and customizable talk programming, Clear Channel hopes to further differentiate iHeartRadio from a growing set of algorithm-powered, music-based online radio services and grow its base of 30 million registered users. Nine months in the making, the new feature represents the most significant new add-on since the service relaunched in September 2011 with customizable music channels. Some radio traditionalists might worry that on-demand availability of the very shows and hosts that make radio stand out from online jukeboxes like Pandora could cannibalize broadcast radio. But Lakamp argues that it gives consumers “convenience and access” to stay in touch with shows and hosts they already listen to. “If anything, it deepens their passion around these brands and their association with them,” he says.
CEO John Hogan says it “opens up a powerful new advertising platform on digital for those advertisers who understand the power of talk, information and news” and that the company looks forward to “applying the creativity of our advertising partners to this new untapped digital content and platform."
Lakamp says Clear Channel will continue to use its broadcast stations as “an activation platform” for iHeartRadio, which ran 38,591 spots last week. A beta rollout will allow fine-tuning based on how consumers interact with the new spoken word offerings. “I’m eager to learn more about at what length they’re eager to consume that content,” Lakamp says. “I suspect you’ll see a clumping at both ends of the spectrum, from the fans that are in for three hours and those that are looking for Snackables.” - See more at: http://www.insideradio.com/Article.asp?id=2679238&spid=32061#.Ue_kyKzrOOe