DIGITAL MARKETING – Look out, GoPro, as Xiaomi is releasing a new affordable action camera for adrenaline junkies.
According to tech website TechCrunch, the new action camera is called the Xiaomi Yi Action Camera, and it comes with a 16MP camera that uses the new Sony Exmor R BSI CMOS image sensor. This allows it to record video at 1080p video at 60 frames per second.
With an asking price of 399 CNY ~$64, the Yi Action Camera sells at a fraction of an entry-level GoPro camera $130 but has more features and capabilities the Yi Action Camera is lighter at 72 grams, has a larger memory capacity of 64GB, and can go as far as 40 meters underwater.
There are a couple caveats to the Xiaomi Yi Action Camera. The first is that Yi Action Camera is limited to China, and is sold through the flash sale model on Mi.com store, so getting your hands on a unit will be challenging.
Secondly, it doesn’t come with any accessories. A ‘Travel Edition’ of the Yi Action Camera comes with a selfie stick, but it will set you back 499 CNY ~$80.
Xiaomi hasn’t officially announced whether the Yi Action Camera will make its way down to this region, but we will keep you updated as soon as we have the latest information.
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