An impressive web design is a design which leaves an impression in the mind of users as soon as they encounter with it. It is an ideal design which needs just some basic editing to suit your preferences. Some precise, reliable and accurate content makes your web site appealing as well as sustainable for the future also.
An impressive and effective web site is the one which highlights the real essence of the business. So just following a few easy steps and rules shall make your website stand out.
Navigating your website
Easy and fluent navigation eases the process of navigating your site effectively and also invites the users to visit your website again. Inappropriate navigation might increases the loading time and harms your search engine results as well. So in order to avoid users getting irritated by your loading pages makes sure you get more internal navigation links rather than external ones.
Website menus
Arranging your menu should be done strategically keeping in mind the order of preferences. Since the information listed on the top of your home page is usually accessed the most it is important to place all important pages on the main menu. The use of direct imperative links on your homepage will surely enhance your conversion rates and search engine visibility.
Special care should be taken while setting up submenus. Not extending the menu to a third level is a wise option and a website design which makes use of your primary content will add up to your web sites efficiency.
Brand Impact
Your website should be designed by keeping in mind the brand which you wish to flourish. It is basically about creating a brand impact over the World Wide Web and distinguishing it from all other competitors that prevail in the market. To access your targeted and potential customers you need to be equipped with a great website so that you can transform customers into your band ambassadors as they continue to spread the goodness of your brand.
Color schemes and readability
Since colors are an important factor in website design, it is better to use legible color schemes for the content and other text of your website. The use of saturated or drenched colors should be used only in links or headings. On an average, using about 2-3 pleasant colors for content and about 2 unique colors for your signatures shall be sufficient.
Graphics and Fonts
Making good use and not over use of graphics should be kept in mind. More and more use of graphics occupies the space on your website and you end up with increased loading times and other tribulations. Also using much of graphics and less of content may confuse and irritate your website visitors. So only if there is a need of using graphics, they should be used.
Also maintaining a professional look in your website by the use of standard fonts will give better results. Stylish and voguish fonts may not be as appealing to visitors as they actually should.
Simply take note of these basic yet effective rules and mixing them with your web designing skills shall help you deliver a wonderful and state of the art website.