You must have heard a lot of buzz about red-hot term “Content Curation” that acts like a showstopper in gargantuan social web. In the arena of digital marketing, this is one such topic which has been catching the fancy of marketers and content writers since a long time. In 2014 getting creative would be the name-of-the-game for writers and online traders.
What exactly is content curation, what are those clever content curation stratagems, its benefits, etc. If you are eager to know the authentic answers of these questions then your flight has landed at the right place. Now read this post and know about the important facets of content curation:
What is Content Curation?
In simple words, “Content curation is the procedure of gathering relevant facts on a particular topic by plunging into the enormous pool of information available on the web, and then presenting the piece of content in an orderly and meaningful manner”.
The SEO Effects and Plus Sides of Content Curation…
Generating social signals- As an online entrepreneur, you must have heard about the importance of social sharing. Through this, you can easily promote your content on reputed social platforms. To put it briefly, if you form informative content that goes viral, you’ll see great improvement in your rankings in SERPs.
You spread knowledge about latest themes- Another benefit of content curation is that it helps your readers to get the accurate info about a buzzing topic. By making use of this, you exhibit new info in an arranged way and ultimately this helps your audience to fetch info on latest themes.
Beefs up your bond with other websites- Your website’s online presence comes in limelight whenever you post content on any buzzing topic. This will excite others and you get the chance to establish a strong relationship with them.
Gain awareness and believability- When you publish links from other sites, it strengthens your bond with your readers as they find something unique whenever they pay a visit to your site. It also proves that you strive hard to give best to your online audience.
Place content more frequently- With the help of content curation, you can post nugget of information easily. For this, you don’t have to pour all your mental energy into actual content. Furthermore, regular posting of content helps you in getting the attention of more and more readers.
Tools Used For Content Curation
If you want to know about the tools that helps you with your strategy for content creation, then WWW is the place to be. Here you can easily find out plenty of popular tools like:
List.ly - With the help of List.ly, you make a list about a specific theme and allow others to add the created list. The wonderful feature is that you can cart off posts, which people don’t find useful.
Storify - As the tags echoes itself, storify is used to form and scrutinize various stories. If you’ve the desire to pull a bouquet of rich stories from various genuine sources, this is the tool to be.
Scoop.it - The best part is that you don’t have to give even a single penny for this. With Scoop.it, you can form boards on a particular topic and take a close look at content halvered by others. In order to find great piece of content, you don’t have to rummage around web as people will make contact with you to place their content on your board.
Curata - Striving hard to get large chunk of information so as to inspire your audience? Chuck out the idea of creation and create good quality content with “Curata”. Through this advantageous software, you can find, annotate, assemble, and even halver your content directly on your website. Doesn’t “Curata” spark your mind?
Content Curation- Tips You Need To Follow To Do It in A Right Way
Embrace multiple platforms- Sharing of info on a single platform won’t serve your purpose. That is why you need to post videos on YouTube, pictures on Pinterest, communal discussions on Facebook, and short bursts on Tumblr. Via this, you get the opportunity to spread your content ubiquitously.
Try to focus on all sorts of content- Do you really think that the smooth flow of content will give you all the desired name and fame? Frankly speaking, it can’t! The best remedy to heal this situation is to focus on Infographics, whitepapers, pictures etc in your list. This tactic will endow your readers with a rich collection of information.
Always create high-quality and unique pieces of content- Don’t steal! Yes, this is the golden rule of success. Devote quality time in research and frame a piece of content that can actually grab the limelight of visitors.
Your content must be wholly germane for end users- Before diving into content creation make sure you outline the plan first. By this, you’ll get the clear answers of questions like, “What my audience actually wants”, “What to research on web”, and other queries. Throwing up just a cluster of links and content should not be your main concern.
In Conclusion
We have entered in a digital era, where getting desired information is just the matter of few clicks. And if people rotate their eye balls on your page, it simply means you’ve got that g-factor. In a nutshell, the rule of thumb is to form content that can engage readers from beginning till the closing stage.