Over the last few years, the digital landscape has seen dramatic changes, but Search Engine Optimisation, abridged to “SEO” is still an effective and imperative marketing strategy. If you are on this page, chances are SEO is on your pharos. In this online guide, we will explore different facets of SEO. Whether you are a rookie or a geriatric player, you must go through with this guide to augment your level of knowledge about SEO.
SEO- What Exactly Is It?
Simply put, SEO is the process of improving the volume and quality of your website’s traffic. It is accomplished by using a string of state-of-the-art search engine optimisation stratagems. These high-tech techniques assist your website to augment its online visibility and push targeted keywords ranking on apex.
If your website is not able to snatch a strapping niche in online world and pines for more traffic, SEO tricks will do this task for you. In a nutshell, SEO connects your business with its clients…and can make- or-break the outlooks of your online business.
SEO- Benefits for Your Business
High Return on Investment (ROI) – As compared to any other form of marketing, well-planned SEO tricks brings you a higher Return-on-Investment.
Improved SEO rankings- Higher rankings in search engine results will naturally drive more traffic towards your website, but this can be achieved via advanced SEO techniques only.
Higher Sales- Far away from rocket-science, SEO is a simple math. As per this, the more people who explore your website, the more prospective clients you magnetize ultimately that eventually leads to more sales.
Greater Visibility- You must have heard the famous idiom “If a tree falls in the forest, but nobody is around to hear it, does it make a sound?” Just like this, if you are a part of gigantic web, but no one can find you, it means you don’t exist. SEO is the remedy—as simple as ABC!
Build Trust- It’s an old-age believe that websites which bobs up on the first page of search engines like Google will most likely gain visitors trust. In the playground of e-commerce, you must steal every chance to show your trustworthiness.
SEO- The Different Levels
SEO encompasses three levels, which are highlighted below:
White Hat SEO- Followed by a good number of online entrepreneurs, “White Hat” SEO is a method wherein the entrenched rules of search engines are followed to bump up and hang on to the traffic/visitors. Under this, content if crafted in a plagiarism-free way attracts more visitors. Although, White Hat SEO soaks more time in giving you desirable outcomes, but it is strongly recommended by SEO gurus.
Black Hat SEO- Wholly opposite from white hat, this strategy mainly focuses on improving a website’s ranking by utilizing aggressive tactics and strategies, which are not suggested by search engines at all. Cloaked pages, invisible text, link spam, keyword stuffing etc are some of the examples of this technic. Black hat is poisonous as your site can be banned by Google for ambling on the path of illicitness.
Grey Hat SEO- Partly white and partly black, Grey hat SEO is the fusion of above two. This methodology uses black hat tactics in such a way that might be dubious, but aren’t likely to get your website banned.
SEO- The Main Types
The mystery of triumphant SEO continues as we further scoop out the surprising powers of off-page and on-page SEO. Let’s sneak a peek at the two types:
Off-Page Optimisation
This type refers to methods, which can be utilized to improve the ranking of a website in SERPs or search engine result pages. In addition, Off-page holds approximately 30% of the entire SEO procedure. A lot of people connect off-page SEO with link building, but it’s not only that. On the whole, this technique has a close connection with promotion methods – away from website design – with an intention of pushing a website up, up and up!
ON-Page Optimisation
An imperative part of SEO that you can’t shirk, On-Page optimisation is the procedure, which is deeply related to the coding of a website. Designing of a website, code of web pages, content part, Meta tags addition etc are a few steps of this stem of SEO. To put it briefly, it is the science or art of optimizing a website to make it search engine friendlier to achieve more ranking for targeted keywords.
Wrapping up
It’s important to fix in mind that SEO is the one and only tool to attract potential customers to your website. Rather than your whole marketing plan, consider SEO as a part of your marketing plan. In a nutshell, SEO is the process that will carefully land your flight to the desired level of success.
Hope you enjoyed reading the SEO basics mentioned in this online guide!