An Introduction to Search Engine Optimization
The process of making a website easier to find in search engine results is called search engine optimization, or SEO for short. If a user finds a website at the top of a search engine’s results, the user is more likely to navigate to that webpage. Anything from academic searches to video searches can be affected by search engine optimization.
Search engine optimization takes many things into account, such as popular search terms and the target audience. Editing a website often comes with editing content as well as code to make the website easier to index. Another tactic of search engine optimization is to get the word out about your website and increase the number of websites linking to it. Many search engines make use of web crawlers to automatically locate webpages for use in search results. This way, new webpages are placed into search results automatically. Other popular search engines will make sure that a website will be crawled for a small cost. However, this does not guarantee more page views or higher rankings in search engine results.
When a crawler is looking over a website, it takes note of several different aspects of it. Also, not all webpages are indexed by search engines. If a webpage is a certain distance away from the main page, it can cause the page to be ignored. There are a many ways one can make a webpage rank higher in search engine results. If the content of a page is changed so that it contains popular and relevant keywords, more search terms used in searches will lead users to the page. When a website has to be crawled several times because the content is updated often, it can be shown as more relevant than other sites in search engine results. Inserting popular keywords into the metadata of a website can improve its ranking in search engine results for more consistent traffic. Making URLs more uniform can also result in webpages being ranked higher in search engine results.
Search engine optimization isn’t right for all websites, as different strategies can prove to be more effective. Other strategies may include creating high quality pages that engage users, while looking at which changes are popular and which are not. The basis of search engine optimization is being able to see more traffic for each change or investment made. Search engines are often changing the way websites are crawled and ranked, so a return on an investment is not promised. Because of this, businesses that utilize search engine optimization primarily can suffer large losses of income if a search engine suddenly changes algorithms, resulting in less visitors. A notable search engine ended up making two changes each day in the year 2010 in an attempt to thwart web pages that used search engine optimization heavily. Search engine optimization is a strong tool when it comes to managing a website.
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