Georgia Sapounas, the Canadian Olympic Committee‘s (COC) Digital Media Director, came to Third Tuesday Toronto last night to talk about the COC’s social media program for the Sochi Winter Olympic Games. And like the participants at Third Tuesday Ottawa the previous night, the Toronto attendees posted their observations and thoughts on Twitter. Here are the highlights of the Twitter stream that was posted to the Third Tuesday Toronto #3tYYZ hashtag.
#3TYYZ Third Tuesday TO. Listening to Georgia Sapounas discussing The Digital Road to Sochi. What a great DAY JOB 
pic.twitter.com/Ctab2G4xTS
— Murray McKercher (@MurrayMcKercher) November 26, 2013
@georgiasap #3TYYZ Georgia Sapounas about to take stage at Third Tuesday Toronto pic.twitter.com/YTPtR3Dzv6
— Sean Moffitt (@SeanMoffitt) November 26, 2013
73 days to Sochi and @georgiasap kicks off her presentation with a video. #3tyyz pic.twitter.com/Kf5ersBwXK
— Joseph Thornley (@thornley) November 26, 2013
.@georgiasap: What her job actually looks like is similar to other social media folks: Starting at her smartphone. #3tyyz
— Sarah Foster (@_SarahFoster) November 26, 2013
. @georgiasap summarizes digital: “Us looking at our smartphones whenever any big moment happens.” #3TYYZ
— Chandra Robinson (@ChandraRobinson) November 26, 2013
#3tyyz @georgiasap Says the Canadian Olympic team has grown from 1 a year ago to 10 now.
— Sarah Foster (@_SarahFoster) November 26, 2013
#3tyyz @georgiasap Says the Canadian Olympic team has grown from 1 a year ago to 10 now.
— Sarah Foster (@_SarahFoster) November 26, 2013
#3TYYZ @georgiasap speaking about #Sochi2014 digital. pic.twitter.com/s65MiktBFD
— Laurinda Shaver (@LaurindaShaver) November 26, 2013
Hoping for 500M impressions at #sochi2014, says @CDNOlympicTeam digital manager #3TYYZ
— thornleyfallis (@thornleyfallis) November 26, 2013
Also, love the platform “powered by emotion, driven by insights.” Great line and works so well for #Sochi2014 #3TYYZ
— Chandra Robinson (@ChandraRobinson) November 26, 2013
#3tyyz @georgiasap: #sochi2014 will be the most connected games ever pic.twitter.com/XK8oDpyKDd
— Sarah Foster (@_SarahFoster) November 26, 2013
Cdn Olympic digital team was 1 person last year. Now it’s 10. #3TYYZ
— Brooke Anderson (@brojanderson) November 26, 2013
50% of audience for @CDNOlympicTeam digital properties is expected to be mobile #3TYYZ
— thornleyfallis (@thornleyfallis) November 26, 2013
Attracting a large, frequent and loyal audience will come from creating compelling digital content. #3tyyz
— Sean Bailey (@InSeansOpinion) November 26, 2013
“Sochi will be a digital tipping point for Canadian Olympic Committee” @georgiasap #3tyyz pic.twitter.com/DJxOTKpirp
— Katya Gitlin ☺ (@katyagitlin) November 26, 2013
Fan registration for @CDNOlympicTeam starts beginning of December! #3TYYZ
— thornleyfallis (@thornleyfallis) November 26, 2013
Sochi 2014 team focusing on the rolling thunder or “constant crowd” approach. No more massive drops in conversation. #3tyyz
— Ashleigh Cartier (@AshleighCartier) November 26, 2013
“Content creation without a marketing component is a wasted effort” #3tyyz #socialmedia #digital
— Nicholas Pantaleo (@nicksean) November 26, 2013
Nice to see Olympic.ca redesigned with a slick responsive design. Perfect for fans with mobile devices at events. #3tyyz
— Joseph Thornley (@thornley) November 26, 2013
“We’re (kind of) in a fight with Buzzfeed sports” says @georgiasap. Friendly competition and tongue-in-cheek tone. Well played. #3TYYZ
— davefleet (@davefleet) November 26, 2013
@CDNOlympicTeam disses American beer in response to buzzfeed post… Burn @georgiasap #3tyyz
— davidstulberg (@davidstulberg) November 26, 2013
#3tyyz “Speed trumps perfection:” @georgiasap Interesting advice to use wisely in the digital space.
— Sarah Foster (@_SarahFoster) November 26, 2013
The @buzzfeedsports battle with @CDNOlympicTeam is hilarious because it’s organic. #3TYYZ
— Sean Bailey (@InSeansOpinion) November 26, 2013
#3TYYZ Plan for live events but also go with the flow. Content Strategy for Olympic.ca. @georgiasap
— Laurinda Shaver (@LaurindaShaver) November 26, 2013
#3tyyz @CDNOlympicTeam pic.twitter.com/Yuw0hbll5n
— Nicholas Pantaleo (@nicksean) November 26, 2013
Really impressed with the shift the COC has managed in tone and approach within a very conservative org. #3TYYZ @georgiasap
— davefleet (@davefleet) November 26, 2013
#3TYYZ Olympic.ca uses Topsy for stats. Via @georgiasap
— Laurinda Shaver (@LaurindaShaver) November 26, 2013
.@georgiasap says the impact of having a graphic designer on their social content was dramatic. YES. I’d say it’s almost essential. #3TYYZ
— davefleet (@davefleet) November 26, 2013
#3TYYZ Make joining our network worth it to every fan. Content Strategy for Olympic.ca. Via @georgiasap
— Laurinda Shaver (@LaurindaShaver) November 26, 2013
@georgiasap says engaging fans = short term goal, but making ‘joining the network’ valuable for fans = long term monetization. #3TYYZ
— Michelle Dassinger (@mdassinger) November 27, 2013
Rivalries make great #socialmedia material. Cdn Olympic digital team gladly took the bait from @buzzfeedsports #3TYYZ
— Brooke Anderson (@brojanderson) November 27, 2013
London 2012 were first social Olympics, but @CDNOlympicTeam had more digital impressions last month than entire last Olympics! #3TYYZ
— Jenna Pettinato (@jennapettinato) November 27, 2013
#3TYYZ Olympic.ca goals for #sochi2014 1)Reach 2)Retention 3)Inclusion via @georgiasap
— Laurinda Shaver (@LaurindaShaver) November 27, 2013
#3tyyz @CDNOlympicTeam success attracts #partners. Incorporating partners in #fansfirst #contentstrategy helps everyone & increases success
— Successiory (@Successiory) November 27, 2013
COC found that just writing content in English and translating to French was NOT successful. THANK YOU. Too many companies do it. #3TYYZ
— davefleet (@davefleet) November 27, 2013
Canadian Olympic Committee just launched @OlympiqueCanada because they realized one channel for bilingual audience didn’t work. #3TYYZ
— davefleet (@davefleet) November 27, 2013
.georgiasap says the COC isn’t the news so they’re looking for a unique lens on everything they talk about. #3TYYZ
— davefleet (@davefleet) November 27, 2013
Mistakes happen on #socialmedia. Just don’t be the first, don’t be the worst. #3TYYZ
— Brooke Anderson (@brojanderson) November 27, 2013
Thank you @georgiasap for a great presentation #3tyyz @CDNOlympicTeam
— Rita Fong (@RFongTea) November 27, 2013
Thank you @Rogers_Canada and @Cision_Canada for your support for Third Tuesday. #3tyyz
— Joseph Thornley (@thornley) November 27, 2013
@georgiasap Great presentation tonight @ 3TYYZ, impressed with your results & culture shift to “fans first” and agile approach. Congrats!
— Amanda Shiga (@AmandaShiga) November 27, 2013
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