Primedia Unlimited’s retail marketing experts, Primedia Lifestyle Marketing Services, is certainly living up to their ethos of constant innovation. The company has been confirmed as having five finalist positions in this year’s International Council of Shopping Centres’ Solal Marketing Awards which recognise shopping centre marketing excellence from around the globe.
Primedia Lifestyle Group’s Chief Commercial Officer, Danie Van Aswegan says: “Well done to all our teams and business units who put together these ground-breaking and interactive campaigns. You’ve made us all very proud and are testament to living our values of common purpose, passion and innovation. We look forward to hearing the final results soon!”
The Primedia Lifestyle Group shopping centre campaigns that are SOLAL finalists are Cavendish Square ‘Beyond Words’; The Zone @ Rosebank’s ‘Centre of Attention’; Musgrave Centre‘s ‘Gift Guru’ campaign and Menlyn Park’s ‘Christmas in Paris’ and ‘Paris Hilton’s Closet’.
Danie Van Aswegan adds,“Representing South Africa with five local finalist positions shows that our teams continue to push themselves and deliver world class shopping centre marketing ideas. Despite the tough trading conditions of late, our centres have still had impressive engagement and sales with their respective consumers.”