LONDON, April 13, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Stationery Products in US$ Million by the following Product Segments: Carbon Paper, Stencil Paper & Inked Ribbons (Carbon & Stencil Paper, & Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes, & Other Mailing Supplies), Marking Devices (Hand Stamps, & Stencils), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets, & Other Paper Based Stationery Products), Writing & Marking Instruments (Pens/Markers {Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, & Markers}, and Pencils/Art Goods {Wood-Cased Pencils, & Art Goods}). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 535 companies including many key and niche players such as -
A. T. Cross Company
ACCO Brands Corporation
Adveo Group International SA
American Greetings Corporation
Archies Limited
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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Seasonality is the Norm, Rather than an Exception II-1
'Back-to-School' - A Busy Period for Stationery Suppliers II-1
Special Occasions Set the Cash Registers Ringing II-2
Education Sector - A Major Market for Stationery Products II-2
Rising Education Levels to Inject Demand II-2
Table 1: Adult Literacy Rate in Developing World (in %)
(includes corresponding Graph/Chart) II-3
Table 2: Education as % of GNP Across Select Countries II-4
Office Supplies Adds to the Demand for Stationery Products II-4
Impact of Recession in Retrospect II-4
Market Tested Once Again in 2012 & 2013 II-5
European Debt Crisis Squeezes Demand in Europe in 2012 & 2013 II-5
US Economy Slows Down in Early 2013, Drags Down Demand for
Stationery Products II-6
Improvement in Global GDP Performance Encourages Optimistic
Forecasts for Year 2014 & Beyond II-6
Table 3: World Real GDP Growth Rates in % (2012 through
2015F): Breakdown by Country (includes corresponding
Graph/Chart) II-8
Table 4: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-9
Table 5: Business Climate Indicator in the Eurozone Area for
the Year 2013 & 2014: Breakdown by Month (includes
corresponding Graph/Chart) II-9
Market Outlook II-10
Developing Countries to Turbocharge Global Growth II-10
2. MARKET TRENDS, GROWTH DRIVERS & ISSUES II-11
Paper-Based Products - Traditional Revenue Contributors II-11
Increasing Sales of Gift-Wrap and Party Goods II-11
Writing Instruments - A Review II-11
Growth Drivers (On a Scale of 1-10) II-12
Pens/Markers Are Here to Stay II-12
Premium Fountain Pens - Stand Tall II-12
Personalization of Pens: The Emerging Trend II-13
Pens in the Competitive List of Gifts II-13
Envelopes Market - A Review II-13
A Look into the Greeting Cards Market II-14
Factors Boosting Greeting Card Sales II-14
Growth Drivers (On a Scale of 1-10) II-14
Demographics/Lifestyles & Cards: Drawing a Parallel II-15
Handmade Cards- A Growing Trend II-15
Sound Cards Creating Waves in Card Market II-15
Greeting Cards with Nature Imagery and Animal Prints Rise in
Popularity II-15
Personalized Cards - A Hot Favorite II-16
ATM - A Retailing Medium! - A Peek into What the Future Holds II-16
Demand for Corporate Greeting Cards on the Rise II-16
Corporate Greeting Cards - An Advertising Tool II-17
Table 6: World Greeting Cards Market (2013): Per Capita
Consumption of Greeting Cards by Region for United Kingdom,
United States, Canada, Australia and Spain (includes
corresponding Graph/Chart) II-17
Favorable Demographics Augur Well for Educational Stationery
Products Market II-17
Table 7: Global (0-14 Years) Population by Country (2013)
(includes corresponding Graph/Chart) II-18
Table 8: Global New Births (2012) by Geographic Region
(includes corresponding Graph/Chart) II-19
Youth Bulge Augurs Well for Stationery Products Market II-19
Table 9: Global Youth Population (in Millions) Between the
Ages of 10 to 24 Years by Country/Region: 2013 & 2050
(includes corresponding Graph/Chart) II-20
Table 10: Percentage of Youth Population (Aged 10-24 Years)
Enrolled in Secondary School by Gender (2005-2011) (includes
corresponding Graph/Chart) II-21
Spurt in Enterprise Activity & Rising Number of Office Starts
Drive Office Stationery II-22
The Home Office - An Emerging Market Segment II-22
Women - The Largest Home Office Users II-22
Features in Home-Office Supplies Increasingly Preferred by
Consumers (Rating on Scale of 1-10, 1 being the least) II-22
Electronic Age Presents Mixed Bag of Opportunities &
Challenges for Stationery Products II-23
With Complete Paperless World Still Far From Reality,
Internet Not an Immediate Threat to Stationery Products II-23
Student Community Still Prefer Paper-Based Stationery Products II-24
Growth of Writing Instruments Undeterred by Technological
Onslaught II-24
Pen Manufacturers Continue to Find Demand Despite Growing
Preference for Digital Solutions II-24
The Success of Traditional Greetings Cards in the Age of
Electronic Greetings Cards II-24
e-Retailing Avenue - Opportunity Brought Forth by Internet
for Stationery Products II-25
Technological Advances & Product Developments Spearhead Market
Growth II-26
Innovation and Uniqueness - What Sets Them Apart II-26
Widening Product Range II-27
Stationery Products Gives into Fashion Trends II-27
Growing Demand for Fashionable and Stylish Writing
Instruments - A Case in Point II-27
Eye Catching Colors and Designs - Dressing Up the Market II-27
Binders and Notebooks Emerge as Fashionable Items II-28
Fashion Beckons but Practicality Holds Back II-28
Technology Developments in Writing Instruments Herald a
Silent Revolution II-28
The 'Green Trend' - Assaying the Environmental Cause II-29
New Trends Blur Distinction Between Home & School Supplies II-29
Licensed Products Drive Sales II-29
Pricing Pressure and Environmental Packaging Remain Major
Concerns II-30
3. COMPETITIVE SCENARIO II-31
Major Players in the Stationery Products Market II-31
Rubbermaid and BIC Battle it out at the Top II-31
Table 11: World Stationery Products Market (2013):
Percentage Share Breakdown of Value Sales by Leading Players -
BIC, Faber Castle, Mitsubishi, Newell Rubbermaid, Pentel,
Pilot Corporation, and Others (includes corresponding
Graph/Chart) II-31
Mailing Supplies - Regional Players Dominate Niche Markets II-31
Paper-based Stationery Products & Office Supplies II-32
Writing & Marking Instruments II-32
Table 12: Global Market for Pens (2013): Percentage Breakdown
of Luxury Pen Sales by Brand - Montblanc, Cartier, and Others
(includes corresponding Graph/Chart) II-32
Competition: Noteworthy Trends II-32
Variety, Quality and Price - A Stationer's Mantra for Success II-32
Manufacturers Up their Marketing Strategies to Attract Customers II-32
Trade Shows II-33
Internet Promotions II-33
Sub-niche Advertising II-33
Mobile Network Advertising II-33
Its All in the Name - Brand Value Does Count II-34
Private Label Products - Useful Strategy II-34
Manufacturers Re-launch Stationery Products II-34
Companies Fight to Remain Relevant Amidst Shifting Demographics II-34
Right Locations - Staying Closer to the Consumers II-35
Anti-Dumping Duties Destabilize Chinese Exports II-35
4. PRODUCT OVERVIEW II-36
Carbon Paper, Stencil Paper and Inked Ribbons II-36
Carbon & Stencil Paper II-36
Inked Ribbons II-36
Greeting Cards II-36
Mailing Supplies II-36
Padded Envelopes II-36
Paper Envelopes II-37
Sealing Tapes II-37
Other Mailing Supplies II-37
Marking Devices II-37
Hand Stamps II-37
Stencils II-37
Paper-Based Stationery Products II-37
Address/Phone Books II-37
Binders II-37
3-Ring Binders II-38
Coil Binders II-38
Custom Binders II-38
Leather Binders II-38
School Binders II-38
Spiral Binders II-38
Zipper Binders II-38
Calendars II-38
Diaries II-39
Exercise Books II-39
File Folders & Holders II-39
Indexing Products II-39
Message Notes II-39
Note Books II-39
Organizers II-39
Business Forms & Books II-39
Scrap Books II-40
Writing Pads/Tablets II-40
Other Paper Based Stationery Products II-40
Party Goods II-40
Writing & Marker Instruments II-40
Pens/Markers II-41
Ballpoint & Gel Pens II-41
Rollerball Pens II-41
Mechanical Pens II-41
Fountain Pens II-41
Markers II-42
Pencils & Art Goods II-42
Wood Cased Pencils II-42
Mechanical Pencils II-42
Art Goods II-42
5. DISTRIBUTION AND PROMOTION DYNAMICS II-43
Discount Stores and Super Stores Monopolizing the Market II-43
Super Specialty Stores for Office Products II-43
Retailers II-43
Hypermarkets and Departmental Stores II-43
Licensing & Ethnic Themes by Suppliers to Increase Sales II-44
Exclusive Boutiques to Popularize Wide Range of Writing
Instruments II-44
Even Non-Stationery Retailers Keen on Tapping Opportunities in
Stationery Market II-44
6. PRODUCT INTRODUCTIONS/INNOVATIONS II-45
Swingline® and Skinit® to Unveil Novel Personalized Stapler II-45
Office Depot to Unveil 'NCredible™' Back-to-School Product
Line in Collaboration with Nick Cannon II-45
Swingline® Unveils Novel Fashionable Staplers II-45
OfficeMax Unveils New Products by Extending its Private Brand
Writing Product Line II-45
ACCO Brands Unveils Wilson Jones® Heavy Duty and Ultra Duty
Binders II-45
ACCO Brands Unveils Swingline™ GBC® Fusion™ Laminators II-45
Newell Rubbermaid Unveils Paper Mate® InkJoy® II-45
Newell Rubbermaid Unveils Novel Rubbermaid® LunchBlox™ II-46
Swingline™ and Staples® Unveil the Stack-and- Shred™ 60X
Shredder Sweepstakes II-46
Resolute Forest Products Launches Align™ Family of
Environmentally Responsible Papers II-46
Dixon Ticonderoga Unveils Portable Art and Writing Kits II-46
Beauspoke to Unveil Hairdressing Greeting Cards II-46
3M Gulf Unveils Lifestyle Stationery Range II-46
Mandeville Electronics Unveils Novel Custom Pens Product Line II-46
1234 Pens Unveils Novel Sheaffer Pen Line II-46
Paper Source Launches 2012 Personalized Stationery Collection II-46
Moleskine Launches Novel Black Pages Collection II-47
Montblanc Launches Montblanc Donation Pen Johannes Brahms and
Montblanc Creations of Passion iPad App II-47
Heartbreak Publishing to Unveil Novel Collection of Vettriano
Greeting Cards II-47
Pilot Pen Unveils Eco-Friendly BeGreen Writing Instruments II-47
OfficeMax Acquires New Name of US Contract Business II-47
7. RECENT INDUSTRY ACTIVITY II-48
RR Donnelley Takes Over North American Operations of Esselte II-48
Adveo Inks Agreement with Springwater Capital for Sale of its
Industrial Business Unit II-48
International Greetings Sells Non-Licensed Division of
Alligator Books II-48
Bic Acquires Stake in Cello Pens II-48
Pelikan Artline to Take Over Jasco Office Products II-48
ACCO Brands' GBC to partner with Duplo as a Dealer II-48
Shachihata to Foray into Indian Stationery Products Market II-48
Weiss Family Takes Over American Greetings II-49
Cenveo Takes Over National Envelope II-49
Merlion Acquires Bureaucrat II-49
ADVEO Takes Over Buro+ II-49
HSGP Investments Takes Over Letts Filofax Group II-49
Office Depot and OfficeMax Complete Merger II-49
Seiko Epson Partners with Adveo France II-49
Minted Raises Funds in its Series C Financing II-49
OfficeMax® Partners with Chicago Cubs II-49
Justick International Partners with OfficeMax II-50
Ennis Takes Over Cenveo's Forms and Business Documents Group II-50
Office Depot Inks Agreement with Central Fund Venture Capital
Fund for Sale of Hungary Business II-50
Resolute Forest Products Takes Over Bowater Mersey Paper II-50
Crane to Take Over William Arthur II-50
China Stationery to Acquire 9.79% Stake in Pelikan International II-50
Resolute Forest Products Acquisition and Fibrek Complete Merger II-50
Staples to Acquire Stake in Future Group II-50
Worth Higgins & Associates Acquires Page Stationery II-50
The Great British Card Company Takes Over The Almanac Gallery II-51
American Greetings Acquires Assets of Clinton Cards II-51
8. FOCUS ON SELECT PLAYERS II-52
A. T. Cross Company (US) II-52
ACCO Brands Corporation (US) II-52
Adveo Group International SA (Spain) II-53
American Greetings Corporation (US) II-53
Archies Limited' (India) II-53
Aurora DUE s.r.l. (Italy) II-54
CSS Industries Inc. (US) II-54
Dixon Ticonderoga Company (US) II-55
Groupe Hamelin (France) II-55
Hallmark Cards, Inc. (US) II-55
Herlitz PBS AG (Germany) II-56
International Greetings Plc (UK) II-56
International Writing Instrument Corp. (Taiwan) II-56
Kokuyo Co., Ltd. (Japan) II-57
Letts Filofax Group Ltd. (UK) II-57
Mitsubishi Pencil Co., Ltd. (Japan) II-57
Newell Rubbermaid Inc. (US) II-58
Office Depot, Inc. (US) II-58
Pentel Co., Ltd. (Japan) II-58
Pilot Corporation (Japan) II-59
Pilot Pen Corporation of America (US) II-59
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia) II-59
Richemont (Switzerland) II-60
Montblanc International GmbH (Germany) II-60
Societe BIC (France) II-60
Staples Advantage (US) II-61
ST Dupont SA (France) II-61
9. GLOBAL MARKET PERSPECTIVE II-62
Table 13: World Recent Past, Current & Future Analysis for
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-62
Table 14: World Historic Review for Stationery Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-63
Table 15: World 15-Year Perspective for Stationery Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-64
Table 16: World Recent Past, Current & Future Analysis for
Stationery Products by Product Group - Carbon Paper, Stencil
Paper & Inked Ribbons, Greeting Cards, Mailing Supplies,
Marking Devices, Paper-Based Stationery Products, Party Goods,
Writing & Marking Instruments Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2013 through
2020 (includes corresponding Graph/Chart) II-65
Table 17: World Historic Review for Stationery Products by
Product Group - Carbon Paper, Stencil Paper & Inked Ribbons,
Greeting Cards, Mailing Supplies, Marking Devices, Paper-Based
Stationery Products, Party Goods, Writing & Marking
Instruments Independently Analyzed with Annual Sales Figures
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-66
Table 18: World 15-Year Perspective for Stationery Products by
Product Group - Percentage Breakdown of Dollar Sales for
Carbon Paper, Stencil Paper & Inked Ribbons, Greeting Cards,
Mailing Supplies, Marking Devices, Paper-Based Stationery
Products, Party Goods, Writing & Marking Instruments for the
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-67
Analysis by Product Group II-68
Table 19: World Recent Past, Current & Future Analysis for
Carbon Paper, Stencil Paper & Inked Ribbons by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-68
Table 20: World Historic Review for Carbon Paper, Stencil
Paper & Inked Ribbons by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-69
Table 21: World 15-Year Perspective for Carbon Paper, Stencil
Paper & Inked Ribbons by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/ Africa and Latin
America Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-70
Table 22: World Recent Past, Current & Future Analysis for
Carbon Paper, Stencil Paper & Inked Ribbons by Product Segment -
Carbon Paper & Stencil Paper and Inked Ribbons Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2013 through 2020 (includes corresponding Graph/Chart) II-71
Table 23: World Historic Review for Carbon Paper, Stencil
Paper & Inked Ribbons by Product Segment - Carbon Paper &
Stencil Paper and Inked Ribbons Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) II-72
Table 24: World 15-Year Perspective for Carbon Paper, Stencil
Paper & Inked Ribbons by Product Segment - Percentage
Breakdown of Dollar Sales for Carbon Paper & Stencil Paper and
Inked Ribbons for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-73
Table 25: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-74
Table 26: World Historic Review for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-75
Table 27: World 15-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-76
Table 28: World Recent Past, Current & Future Analysis for
Mailing Supplies by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-77
Table 29: World Historic Review for Mailing Supplies by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-78
Table 30: World 15-Year Perspective for Mailing Supplies by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/ Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-79
Table 31: World Recent Past, Current & Future Analysis for
Mailing Supplies by Product Segment - Padded Envelopes,
Paper-Based Envelopes, Sealing Tapes and Other Mailing
Supplies Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-80
Table 32: World Historic Review for Mailing Supplies by
Product Segment - Padded Envelopes, Paper-Based Envelopes,
Sealing Tapes and Other Mailing Supplies Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2006 through 2012 (includes corresponding Graph/Chart) II-81
Table 33: World 15-Year Perspective for Mailing Supplies by
Product Segment - Percentage Breakdown of Dollar Sales for
Padded Envelopes, Paper-Based Envelopes, Sealing Tapes and
Other Mailing Supplies for the Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-82
Table 34: World Recent Past, Current & Future Analysis for
Marking Devices by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-83
Table 35: World Historic Review for Marking Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-84
Table 36: World 15-Year Perspective for Marking Devices by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-85
Table 37: World Recent Past, Current & Future Analysis for
Marking Devices by Product Segment - Hand Stamps and Stencils
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-86
Table 38: World Historic Review for Marking Devices by Product
Segment - Hand Stamps and Stencils Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) II-87
Table 39: World 15-Year Perspective for Marking Devices by
Product Segment - Percentage Breakdown of Dollar Sales for
Hand Stamps and Stencils for the Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-88
Table 40: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) II-89
Table 41: World Historic Review for Paper-based Stationery
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2006 through 2012
(includes corresponding Graph/Chart) II-90
Table 42: World 15-Year Perspective for Paper-Based Stationery
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-91
Table 43: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Product Segment -
Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Other Paper-based Stationery
Products Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-92
Table 44: World Historic Review for Paper-Based Stationery
Products by Product Segment - Address/ Phone Books, Binders,
Calendars, Diaries, Exercise Books, File Folders & Holders,
Indexing Products, Message Notes, Notebooks, Organizers,
Business Forms & Books, Scrap Books, Writing Pads/Tablets and
Other Paper-based Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-93
Table 45: World 15-Year Perspective for Paper-Based Stationery
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms & Books,
Scrap Books, Writing Pads/ Tablets and Other Paper-based
Stationery Products for the Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-94
Table 46: World Recent Past, Current & Future Analysis for
Party Goods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-95
Table 47: World Historic Review for Party Goods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-96
Table 48: World 15-Year Perspective for Party Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-97
Table 49: World Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) II-98
Table 50: World Historic Review for Writing & Marking
Instruments by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2006 through 2012
(includes corresponding Graph/Chart) II-99
Table 51: World 15-Year Perspective for Writing & Marking
Instruments by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/ Africa and Latin America
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-100
Table 52: World Recent Past, Current & Future Analysis for
Writing & Marking Instruments by Product Segment -
Pens/Markers and Pencils/Art Goods Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2013 through
2020 (includes corresponding Graph/Chart) II-101
Table 53: World Historic Review for Writing & Marking
Instruments by Product Segment - Pens/ Markers and Pencils/Art
Goods Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-102
Table 54: World 15-Year Perspective for Writing & Marking
Instruments by Product Segment - Percentage Breakdown of
Dollar Sales for Pens/Markers and Pencils/Art Goods for the
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-103
Table 55: World Recent Past, Current & Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-104
Table 56: World Historic Review for Pens/Markers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-105
Table 57: World 15-Year Perspective for Pens/ Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-106
Table 58: World Recent Past, Current & Future Analysis for
Pens/Markers by Product Segment - Ballpoint & Gel Pens, Roller
Pens, Mechanical Pens, Fountain Pens and Markers Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2013 through 2020 (includes corresponding Graph/Chart) II-107
Table 59: World Historic Review for Pens/Markers by Product
Segment - Ballpoint & Gel Pens, Roller Pens, Mechanical Pens,
Fountain Pens and Markers Independently Analyzed with Annual
Sales Figures in US$ Million for the Years 2006 through 2012
(includes corresponding Graph/Chart) II-108
Table 60: World 15-Year Perspective for Pens/Markers by
Product Segment - Percentage Breakdown of Dollar Sales for
Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain
Pens and Markers for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) II-109
Table 61: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2013 through 2020
(includes corresponding Graph/Chart) II-110
Table 62: World Historic Review for Pencils/Art Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-111
Table 63: World 15-Year Perspective for Pencils/ Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-112
Table 64: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Product Segment - Wood-Cased Pencils,
Mechanical Pencils, and Art Goods Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2013 through
2020 (includes corresponding Graph/Chart) II-113
Table 65: World Historic Review for Pencils/Art Goods by
Product Segment - Wood-Cased Pencils, Mechanical Pencils, and
Art Goods Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) II-114
Table 66: World 15-Year Perspective for Pencils/ Art Goods by
Product Segment - Percentage Breakdown of Dollar Sales for
Wood-Cased Pencils, Mechanical Pencils, and Art Goods for the
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-115
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Overview III-1
Factors Propelling Demand for Stationery III-1
Increase in School Enrollments III-1
Work-at-Home Trend on the Upward III-1
Increased Usage with Computers III-2
Baby Boomers Promoting the Market III-2
Market Grows After a Brief Slowdown in 2013 III-2
Market Trends III-2
Elimination of Intermediaries III-2
Mass Retailers Come into Prominence III-3
Writing/Marking Instruments - Market Scenario III-3
Pens Inking the Most Sales III-3
High-End Pens Market III-3
Jewelers' Acceptance of Luxury Pens: Factors Involved III-3
Pricing - A Major Competitive Ploy III-3
Key Statistics III-4
Table 67: US Writing Instruments Market (2013): Percentage
Share Breakdown of Unit Shipments by Product Group - Pen
Products, Pencil Products, Marker and Highlighter Products
and Correction Products (includes corresponding
Graph/Chart) III-4
Table 68: US Writing and Marking Instruments Market
(2013): Percentage Share Breakdown of Sales by
Distribution Channel - Retail, Commercial, Institutional,
E-Commerce and Others (includes corresponding Graph/Chart) III-4
Table 69: US Writing and Marking Instrument Market (2013):
Percentage Share Breakdown of Sales by Retail Distribution
Channel - Mass Merchandisers & Discount Stores,
Superstores, Drugstores, Supermarkets/Grocery Stores and
Others (includes corresponding Graph/Chart) III-5
Table 70: US Pens Market (2013): Percentage Share
Breakdown of Volume Sales by Distribution Channel - Mass
Merchants, Drug Stores, Food Stores and Food/Drugstores
(includes corresponding Graph/Chart) III-5
Table 71: US Pen Products Market (2013): Percentage Share
Breakdown of Unit Shipments by Product Type - Ball Point
(Retractable), Ball Point (Stick), Gel Ink, Roller Ball,
Porous Point and Fountain (includes corresponding
Graph/Chart) III-6
Table 72: US Pencils Market (2013): Percentage Share
Breakdown of Unit Shipments by Product Type - Wood Encased
Pencil, Mechanical Pencil and Colored (includes
corresponding Graph/Chart) III-6
Table 73: US Marker & Highlighter Products Market (2013):
Percentage Share Breakdown of Unit and Value Shipments by
Product Type - Highlighters, Permanent and Others
(includes corresponding Graph/Chart) III-7
Table 74: US Correction Products Market (2013): Percentage
Share Breakdown of Unit and Value Shipments by Product
Type - Fluids, Pens and Tapes (includes corresponding
Graph/Chart) III-7
Table 75: US Correctional Products Market (2013):
Percentage Share Breakdown of Dollar Sales by Leading
Company - BIC, Newell Rubbermaid, and Others (includes
corresponding Graph/Chart) III-8
Greeting Cards - A Review III-8
Facts & Figures III-9
Stressful Situations Boost Demand for Greeting Cards III-9
Greeting Card Manufacturers Expand Product Range III-9
New Cards Characterize Diversity in America III-9
New Avenues for Greeting Card III-10
What Catches the Eye? III-10
Consumer Demographics III-11
Card Giving Occasions III-11
Table 76: US Everyday Greeting Cards Market (2013):
Percentage Share Breakdown of Dollar Sales by Occasion
(includes corresponding Graph/Chart) III-11
Table 77: US Seasonal Greeting Cards Market (2013):
Percentage Share Breakdown of Dollar Sales by Holidays -
Christmas, Valentine, Mother's Day, Easter, Father's Day
and Others (includes corresponding Graph/Chart) III-11
Table 78: US Greeting Cards Market (2013): Percentage
Share Breakdown of Sales by Distribution Outlet - Card &
Gift Stores, Mass-Market Retailers, Chain Drug Stores,
Food Discount Party Stores, Dollar Stores and Others
(includes corresponding Graph/Chart) III-12
Competitive Scenario III-12
Table 79: US Office Stationery Market (2013): Percentage
Share Breakdown of Sales by Leading Players (includes
corresponding Graph/Chart) III-12
Table 80: US Greeting Cards Market (2013): Percentage
Share Breakdown of Value Sales by Leading Players -
American Greeting, Hallmark, and Others (includes
corresponding Graph/Chart) III-12
Table 81: US Mother's Day Greeting Cards Market (2013):
Percentage Share Breakdown of Value Sales by Leading
Players - American Greetings, Hallmark and Others
(includes corresponding Graph/Chart) III-13
Product Launches III-13
Strategic Corporate Developments III-15
Select Players III-16
B.Market Analytics III-22
Table 82: US Recent Past, Current & Future Analysis for
Stationery Products by Product Group/Segment - Carbon Paper,
Stencil Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes Sealing Tapes, and Other
Mailing Supplies), Marking Devices (Hand Stamps and
Stencils), Paper-based Stationery Products (Address/Phone
Books, Binders, Calendars, Diaries, Exercise Books, File
Folders & Holders, Indexing Products, Message Notes,
Notebooks, Organizers, Business Forms & Books, Scrap Books,
Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical
Pens, Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)]
Independently Analyzed with Annual Sales Figures in US$
Thousand for the Years 2013 through 2020 (includes
corresponding Graph/Chart) III-22
Table 83: US Historic Review for Stationery Products by
Product Group/Segment - Carbon Paper, Stencil Paper & Inked
Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting
Cards, Mailing Supplies (Padded Envelopes, Paper-based
Envelopes Sealing Tapes, and Other Mailing Supplies),
Marking Devices (Hand Stamps and Stencils), Paper-based
Stationery Products (Address/Phone Books, Binders,
Calendars, Diaries, Exercise Books, File Folders & Holders,
Indexing Products, Message Notes, Notebooks, Organizers,
Business Forms & Books, Scrap Books, Writing Pads/Tablets
and Other Paper Based Stationery Products), Party Goods, and
Writing & Marking Instruments [Pens/Markers (Ballpoint & Gel
Pens, Roller Pens, Mechanical Pens, Fountain Pens, and
Markets) and Pencils/Art Goods (Wood-Cased Pencils,
Mechanical Pencils, and Art Goods)] Independently Analyzed
with Annual Sales Figures in US$ Thousand for the Years 2006
through 2012 (includes corresponding Graph/Chart) III-24
Table 84: US 15-Year Perspective for Stationery Products by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Carbon Paper, Stencil Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes Sealing
Tapes, and Other Mailing Supplies), Marking Devices (Hand
Stamps and Stencils), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical
Pens, Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)] for
the Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-26
2. CANADA III-27
A.Market Analysis III-27
Current & Future Analysis III-27
Trends in Writing Instrument Market III-27
Product Launch III-27
Strategic Corporate Developments III-28
Resolute Forest Products - A Key Player III-28
B.Market Analytics III-29
Table 85: Canadian Recent Past, Current & Future Analysis
for Stationery Products by Product Group/Segment - Carbon
Paper, Stencil Paper & Inked Ribbons (Carbon & Stencil Paper
and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes Sealing Tapes, and Other
Mailing Supplies), Marking Devices (Hand Stamps and
Stencils), Paper-based Stationery Products (Address/Phone
Books, Binders, Calendars, Diaries, Exercise Books, File
Folders & Holders, Indexing Products, Message Notes,
Notebooks, Organizers, Business Forms & Books, Scrap Books,
Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical
Pens, Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)]
Independently Analyzed with Annual Sales Figures in US$
Thousand for the Years 2013 through 2020 (includes
corresponding Graph/Chart) III-29
Table 86: Canadian Historic Review for Stationery Products
by Product Group/Segment - Carbon Paper, Stencil Paper &
Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes Sealing Tapes, and Other Mailing
Supplies), Marking Devices (Hand Stamps and Stencils),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Other Paper Based Stationery Products),
Party Goods, and Writing & Marking Instruments [Pens/Markers
(Ballpoint & Gel Pens, Roller Pens, Mechanical Pens,
Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)]
Independently Analyzed with Annual Sales Figures in US$
Thousand for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-31
Table 87: Canadian 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper, Stencil Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
Sealing Tapes, and Other Mailing Supplies), Marking Devices
(Hand Stamps and Stencils), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical
Pens, Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)] for
the Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-33
3. JAPAN III-34
A.Market Analysis III-34
Current & Future Analysis III-34
Stationery and Office Supplies as Gift Items - A Robust
Market Opportunity III-34
Key Market Characteristics Manufacturers Should Take Note Of III-34
Stress on Value for Price III-34
Promotional Activities of Products Play a Key Role III-34
Greeting Cards III-35
Writing Instruments III-35
End-Users III-35
White Collared Employees Constitute 1/3rd of Total Workers III-35
End Users - A Categorization III-36
Schools III-36
Corporate End-Users III-36
Distribution Practices III-36
Collapse of the Three-Layered Distribution System III-36
Adapting to the Changing Business Environment III-37
Internet Retailing Gaining Importance III-37
Catalog Marketing - Another Distribution Channel III-37
Suppliers Finding Capable Distributors and Agents III-38
Mass Media Advertising Used to Create Product Awareness III-38
Competition III-38
Table 88: Japanese Pencils Market (2013): Percentage Share
Breakdown of Value Sales by leading Players (includes
corresponding Graph/Chart) III-38
Table 89: Japanese Mechanical Pencils Market (2013):
Percentage Share Breakdown of Value Sales by Leading
Players (includes corresponding Graph/Chart) III-39
Table 90: Japanese Ballpoint Pens Market (2013): Percentage
Share Breakdown of Value Sales by Leading Players (includes
corresponding Graph/Chart) III-39
Strategic Corporate Development III-39
Select Players III-39
B.Market Analytics III-43
Table 91: Japanese Recent Past, Current & Future Analysis
for Stationery Products by Product Group/Segment - Carbon
Paper, Stencil Paper & Inked Ribbons (Carbon & Stencil Paper
and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes Sealing Tapes, and Other
Mailing Supplies), Marking Devices (Hand Stamps and
Stencils), Paper-based Stationery Products (Address/Phone
Books, Binders, Calendars, Diaries, Exercise Books, File
Folders & Holders, Indexing Products, Message Notes,
Notebooks, Organizers, Business Forms & Books, Scrap Books,
Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical
Pens, Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)]
Independently Analyzed with Annual Sales Figures in US$
Thousand for the Years 2013 through 2020 (includes
corresponding Graph/Chart) III-43
Table 92: Japanese Historic Review for Stationery Products
by Product Group/Segment - Carbon Paper, Stencil Paper &
Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes Sealing Tapes, and Other Mailing
Supplies), Marking Devices (Hand Stamps and Stencils),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Other Paper Based Stationery Products),
Party Goods, and Writing & Marking Instruments [Pens/Markers
(Ballpoint & Gel Pens, Roller Pens, Mechanical Pens,
Fountain Pens, and Markets) and Pencils/Art Goods
(Wood-Cased Pencils, Mechanical Pencils, and Art Goods)]
Independently Analyzed with Annual Sales Figures in US$
Thousand for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-45
Table 93: Japanese 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper, Stencil Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
Sealing Tapes, and Other Mailing Supplies), Marking Devices
(Hand Stamps and Stencils), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Other Paper Based Stationery
Products), Party Goods, and Writing & Marking Instruments
[Pens/ Markers (Ballpoint & Gel Pens, Roller Pens,
Mechanical Pens, Fountain Pens, and Markets) and Pencils/Art
Goods (Wood-Cased Pencils, Mechanical Pencils, and Art
Goods)] for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart)
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