Kat von D. Source: Instagram
If you haven’t heard about Kat Von D’s amazing makeup line, you’re missing out. The range has a cult following of ever-devoted fans, with products like the Tattoo Liner and Everlasting Liquid Lipstick being lauded by beauty bloggers, makeup artists and celebs worldwide for their budge-proof longevity and amazing shades.
Kat von D @ Sephora Shade + Light Eye Contour Palette, $64
But there’s a big change on the way for Kat’s whole range, and it’s one that’s really close to her heart. “When I launched [the line,] I was not sober; I was not vegan yet,” Kat told magazine Laika. “So I had no idea about ingredients in formulation. I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah, well, you don’t eat lipstick. [I was] super ignorant, you know?”
A photo posted by Kat Von D (@thekatvond) on
Jun 29, 2016 at 9:22am PDT
Kat then learnt that some additives into makeup that might have a tech-sounding, non animal related name, like ‘carmine’, are actually make using animal byproducts. Carmine, for example, uses crushed up beetles wings. “We have been reformulating anything that had carmine in the past, and if we can’t reformulate them, we just throw them out. I can live without a purple eye shadow, it’s fine,” she told Laika.
A photo posted by Kat Von D (@thekatvond) on
Apr 18, 2016 at 7:07am PDT
Kat’s range is already cruelty free, and given her vegan lifestyle and passion for animal rights, it seems like a natural move for the makeup entrepreneur to formulate her products to be vegan.
Are you vegan-only when it comes to beauty products? Let us know in the comments!