Anyone who has spent more than 10 minutes watching an episode of Keeping up with the Kardashians can tell you three things: 1) There is no family in the world more into the letter K than these guys, 2) having a ‘momager’ is intense, and 3) the Kardashian ladies (and their makeup artists) know a thing or 8732 about beauty.
If you’re a fan of Kim, Kourtney and Khloe, then today is officially a VERY good day for you. Why? Because the Kardashian Klan have created their own line of makeup and it’s hitting shelves as we speak. Yep, Kardashian Beauty is an Actual Real-Life Thing, and it’s pretty fantastic.
Robin Coe-Hutshing co-founded and designed the range with Kim, Kourtney and Khloe, and he had some fun facts to reveal about the sisters, like the fact that Kim uses nine products (NINE!) to create her signature nude lip, and she literally brought a suitcase of products to their meeting. “Kim has tried every product from every country in the world. It took us seven hours to go through the suitcase of products,” said Robin.
To celebrate the launch of the terrific trio’s new line of lashes, lip colour, bronzer and eye makeup, why not unleash your inner Kardashian and channel your fave sister’s signature beauty look?
Kim’s Mega Lashes
Her hair colour might have changed dramatically since the arrival of little North West, but you can always count on Kim for fluttery, look-at-me lashes.
Here’s how to re-create her dramatic eye look at home:
Opt for a wash of sheer, natural eyeshadow on the eyes for daytime wear, or smoke it up in the evening with charcoal hues.
Measure false lashes against the width of your own lash line and trim the falsies to size – you don’t want half the lashes popping out from the corner of your eyes.
Dot a little lash glue on the false lashes, and allow 30 seconds to pass before applying them to your lash line. This gives the glue time to become tacky – if you apply it straight away, the glue will still be too liquid-y and won’t adhere properly. Try: Kardashian Beauty Lash Set in Flirt, $11.95, from Mecca Maxima and Kit Cosmetics, and GlamEyes by Manicare Shimmer Lashes in Kylie, $11.95, from Priceline.
Finish with liquid liner and a coat of mascara to help blend the falsies in with your natural lashes.
Kourtney’s Nude Lip
Kourtney is all klass when it comes to beauty (sorry, couldn’t help myself), opting for contoured cheekbones, glam eyes and modern, flesh-toned lips.
To copy this lip at home, start by lining lips with a natural, barely-visible lip liner.
Next, apply two coats of nude lipstick, blotting in between coats to help push pigment into the lips and help colour last longer.
Finish with a flesh-toned gloss to bring lips to life. Try: Nude by Nature Mineral Lip Gloss in Flirty, $9.95, from pharmacies, and Kardashian Beauty Au Naturel Nude Lip Set in In The Nude, $27.95, from Mecca Maxima and Kit Cosmetics.
Khloe’s Colour Pop Pout
Khloe generally opts for the Kardashian-approved nude colour palette, but from time to time she’ll sport a bright, punchy lippie, like this fabulous shade of fuchsia:
To pull this colour off at home, start by ensuring lips are hydrated and smooth. Exfoliate with a lip scrub and apply a moisturising lip balm or treatment (if you’re in the market for one, Lanolips is the way to go).
Once your lip treatment is completely absorbed, line lips and apply two coats of lipstick or lip stain, blotting in between coats. Try Kardashian Beauty En-Joystick Lip Lacquer in Shocking Pink, $15.95, from Mecca Maxima and Kit Cosmetics, and Yves Saint Laurent Rouge Pur Couture Glossy Stain in Le Fuchsia, $50, from department stores.
Finish with a coat of clear gloss for a high shine finish, or dust a little translucent powder over your lips for a matte effect.
Lauren x
So Primpers, will you be trying out the Kardashian Beauty range?
And how do you feel about Kim’s blonde hair?