2015-01-16



We're back from the CHA Winter show! What an amazing event to participate in! We oohed and ahhed as we arranged the beautiful projects from our wonderful teams; we shared so many laughs (and hugs) with our amazing customers; and we finished the show with a VERY full heart as we soaked in all of the CHA aftermath. THANK YOU for making the show a success for Prima! We wouldn't be where we are today without EACH and EVERY one of YOU!!!!



Of course we took a TON of photos at the show! For those of you who were there you know how products and projects filled every nook and cranny of our booth. For those who could not attend...we hope to give you a little glimpse of CHA....Prima-style! Enjoy!



Adding the final touches before the show opens on The Archivist, Memory Hardware, and Relics & Artifacts collections!

We're all about the details and we think our line designers rocked their displays including personal artwork, display pieces, and gorgeous samples!

So many projects. So little time to explore!

Just one of our project and product-filled walls!

The show opened and our booth filled up with our wonderful customers!

Did we mention how crazy busy we were with order taking, video-taping, and our dynamite demos?

Let's see some of those gorgeous new products!

Our benchmark...a stunning flower board featuring gorgeous new fabrics, renewable mulberry paper, and exquisite vellum, all with fabulous trendy touches for any papercraft project you envision!

What do you think of our new flowers and butterflies?

Love art journaling or creating mixed-media projects? Our new collage stamps will add beautiful layered details with just one stamp! You NEED these!

Prima stamps...perfect for simple to complex projects!

Presenting 6x6 inch stencils and new wood accents with luscious gold foil! This wall is simply filled with creative possibilities!

Colorful Prima Palette Markers! They're here and the colors are amazing! With two different tips (chisel and brush) you can apply the beautiful alcohol colors as-is, or create new looks with our blender marker!

Watercolor Pencil Sets in the cutest tins ever. You'll want to collect each set. They go on like butter and blend beautifully with our new waterbrushes! (And everyone LOVED them!!)

Look at Merek's amazing results with our new Tommy paper boy stamp and our watercolor pencils! It took just minutes!

Did we mention our new Color Bloom sprays? We have a gorgeous shade for each new collection!

Ready to see a few paper collections? The Butterfly Collection is the epitome of vintage beauty. Created by Jodie Lee it is filled with stunning imagery and the sweetest color palette ever.

Everyone was buzzing over this absolutely FUN and SWEET collection: Bedtime Story! With days-gone-by graphics and exquisite embellishments, like star-studded crystals and cow-jumping-over-the-moon wood icons, you'll simply be enchanted with each and every item!

Rich and stunning, Bella Rouge is going to be your go-to collection for every beautiful project! With deep mustards, rose reds, and beautiful blues, this line features painterly qualities for amazing results. And check out those new feathers, matchboxes, and gorgeous flowers!

We just love our design team and educators! They worked extra hard, pouring their creative talents into every project for the show!

Timeless Memories-the line created just for mixed-media papercrafters! With a gorgeous array of perfectly-distressed backdrop papers (available in single sheets or paper pads), you can add your personal touches, then top off with our handsome metals and richly-colored florals!

See how versatile this stunning line is? Perfect for cards, layouts, canvas pieces, altered home decor, and more!

The Archivist line is a classic beauty enveloping old-time Paris, mixed with the antique art of record keeping. Created by Frank Garcia, the varied imagery includes soft drawings mixed with bold touches...all in a very versatile color palette!

Memory Hardware-a collection every mini-album enthusiast will LOVE! Filled with sturdy chipboard albums, ruffly and sparkling trims, old-time pearls in-a-jar, and fabulous antique metals...you are going to want to collect each piece!

Relics & Artifacts, by Sandra Evertson was a HUGE hit at the show! Sandra collected pieces from all over the world as she traveled and modeled. Now we are offering these gorgeous items cast from her original pieces.

Sandra's gorgeous and talented and so sweet! She fit in our Prima family perfectly!

The fabulous Julie Nutting herself with her gorgeous doll display! This area was literally FILLED with beautiful projects using her new historical doll stamps, armoire pad, chipboard banner, SIIC doll-sized jewelry, and so much more!

See that gorgeous wedding party? It features all of Julie's new historical dolls, along with Adam and Marisol...and our boys that were released in December!

Jamie Dougherty is the artsy talent behind the very popular Bloom Collection! Her gorgeous display showed so many creative ways to use her new stamps (including our first ever Bloom guy), thread words, new stencils, and more!

Anna Dabrowska is the creative force behind the amazing Finnabair line! Here she is with her stunning project display debuting new microbeads, mica powder, mixed-media stamps, stencils, and more!

Whew! If a photo really is worth a thousand words we have just talked BOTH of your ears off! We hope you have enjoyed our CHA photo review! Let us know which products are your faves AND let your local store know what YOU want so they can get their order in before everything sells out!

Thank YOU, from all of us at Prima!

Photos courtesy of Tami and Sharon.

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