Continuing its effort of providing innovative and unique value added services, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, has launched a first of its kind service for its ardent Facebook fans- Facebook Check-In using USSD. Tata DOCOMO GSM customers can access this service without any internet, GPS or mobile data services.
Facebook Check-In is a unique location-based service which allows a user to "Check-In" to a location over USSD. This Check-in will show on the user’s Facebook profile. When a user uses Check-in, he/she shares his/her physical location with other people on their network. To use this service, customers can dial *325*50# and share “where they are” on their Facebook page anytime, anywhere without using internet or GPS. Check in service will be charged at Re 1/- per location check-in. The service leverages Tata DOCOMO’s location based platform to identify user’s location and thus eliminates the need of a GPS enabled phone. The service is first in the market brought together with their partners U2opia Mobile. In addition, TATA and U2opia Mobile have rolled out Facebook Messaging for users without mobile Internet on their phone.
Announcing these exciting new service, Mr Yatish Mehrotra, Regional Head- South, Tata DOCOMO said, “Companies today are leveraging services through innovative ways and facilitating services like Facebook and chat even without internet. Strategy is simple, voice and SMS are still considered powerful where internet penetration is low. Tata DOCOMO with such initiative is leveraging the existing communication platforms to offer relevant services to its customers. We are certain that services, like the ones we have launched today, would be much sought after in our VAS portfolio.”
Mr Sumesh Menon, CEO, U2opia Mobile added, “Services such as Facebook check-in and FB Messaging can be accessed without internet and that too with a minimal charge! These services are most addictive and useful for our customers who want to stay in touch with their Facebook friends---anytime, anywhere, on any mobile”.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.
For details, visit www.tatateleservices.com and www.tatadocomo.com.
About U2opia Mobile
U2opia Mobile is a global provider of mobile applications that enables the access and monetization of internet on mobile. U2opia monetizes opportunities in converging services from global internet giants with telecom carriers across the globe addressing a clear need in consumer messaging and social networking. Since its pioneering launch in May 2011 our flagship product Fonetwish powers Facebook access over USSD, serving millions of users in over 15 countries. It is also featured as a Top ranking App on Facebook. U2opia works with the largest and most innovative mobile operators in Asia, Africa & Latin America and is managed by an experienced team with deep understanding of consumer, internet and telco ecosystem. With venture backing from Matrix Partners. U2opia runs operations from Singapore, Delhi and Dubai.
For details visit www.u2opiamobile.com
