GE Lighting, a division of GE, today announced the launch of its LED Roadway product family for the Indian market. This complements GE’s recent launches of LED Down lights and LED 2x2 Recessed Troffers for Retail and Commercial office applications.

Speaking about the launch, Mr. Himamshu Prasad, President & CEO, GE Lighting India said, “GE has a proven track record of developing products that are meant to solve world’s toughest challenges”.  In India, the demand for power has been consistently outstripping the supply resulting in frequent power cuts that is adversely affecting the quality of life. Lighting consumes about 20% of all the electricity generated. Using GE’s Energy Efficient LED Lighting products is one way by which the load on the power grid can be reduced.

“Our LED range of products and solutions will enable our customers to leverage our unique technology to create an aesthetically pleasing environment while lowering the energy consumption resulting in significant cost savings” Mr. Prasad added.

GE’s products have been designed to specifically suit the harsh environmental conditions in India. For example: Higher Ingress Protection (IP 66) with Pressure Die Cast construction has been incorporated to protect the LED system from rains and dust, and wide Input Voltage drivers are used to handle significant voltage swings.”The LED space is globally poised to take over 60 percent of the lighting market by 2020. In India LEDs are projected to grow over 40 percent on a year-on-year basis. With this new launch, GE Lighting expects to outpace the market growth in India by 2 to 3 times.

About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

In India GE Lighting is headquartered in Bangalore and has regional offices pan India. GE Lighting offer a complete range of Lighting products for various applications such as retail, commercial, industrial, roadway, stadiums etc. GE’s Lighting Technology Design Center (LTDC) in Bangalore is National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited and offers state of the art fixture design, development and test capabilities. These designs are put through rigorous testing including Photometry, Ingress Protection, Thermal and Endurance Testing to ensure that the products launched to mass production are of international quality. GE Lighting takes pride in offering a complete solution for any application starting with a 3D simulation following by a detailed lighting design for effective and energy efficient lighting of any environment.

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