The largest upcoming retail destination in the country, DLF Mall of India, today announced the appointment of Beyond Squarefeet, India’s first boutique Mall advisory company as their fit-out partner management for its prestigious 1.8 million sq ft project coming up in Noida.
Modelled after best in class international flagship properties, the DLF Mall of India is an eclectic ensemble of retail offerings spread across six levels of retail experience with zones clearly defined as Market Place, International Boulevard, The High Street, Family Hub and Entertainment City. The Mall would add many firsts to its portfolio such as:- more than 475 retail units, coupled with the largest indoor entertainment city spread over 2 levels – which would have 7 DT star screens and the largest food court with over 1200 seats. Yet another first to the project would be the presence of over 73 escalators and an express escalator to provide convenience and comfort while shopping. DLF Mall of India will also be the first LEED GOLD certified mall in North India.
Strategically located at Sector 18 of Noida, the DLF Mall of India is extremely well connected to the affluent catchments like South Delhi, Lutyen’s Delhi (DND Expressway), Noida and Greater Noida (the Greater Noida Expressway) and is expected to be the destination of choice for Gen Y of the country.
Elaborating on the association, Pushpa Bector, Senior Vice President, heading DLF Mall of India said, “We are extremely proud to partner with Beyond Square feet for the fit out management for our vendor partners and we are confident that they will deliver to our expectations. The DLF Mall Of India is positioned to provide an experience to our customers and shoppers and we will leave no stone unturned. This partnership is a step towards that.” Pushpa Bector spearheads the overall responsibility of Mall of India including leasing, finance, operations and marketing.
Speaking on the development, Mr. Susil Dungarwal, Chief Mall Mechanic, Beyond Squarefeet said, “We are proud to be part of such a prestigious project and a magnificent Mall, which is being created with a lot of passion and farsightedness. Fit-out is one of the key segments of the Mall development process, which very few Mall developers understand and implement. A good Fit-out management can help the developer and the retailers fill in the gaps of technology and practicality, thereby not only reducing the time, but also ensuring timely launch of the Mall. We are sure that we will deliver as per the desired needs of retailers. ”
With its partnership with the DLF MALL of India, Beyond Squarefeet becomes the largest Mall Fit-out Management Company in the country. Beyond Squarefeet has made proprietary international processes & systems to manage fit-out management efficiently, which is acknowledged by many retailers, who have benefitted from their expertise.
Beyond Squarefeet are the pioneer & leader in Mall Fit-out Management and the team has to its credit many huge Malls such as LULU international Shopping Mall – Cochin, Neptune Magnet Mall – Mumbai, R-City Mall – Mumbai, The Inorbit Mall – Mumbai and several others.
About the DLF group:
DLF is India’s largest real estate developer with projects spread pan India. DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 332 million sq. ft. of planned projects with 62 Million Sq.ft of projects under construction. DLF's primary business is the development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, helps mitigate any down-cycle in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India.
About DLF Retail:
DLF forayed into the retail sector in the year 2000. With a number of path-breaking landmarks for Indian retail, DLF pioneered the retail revolution in the country and brought about a paradigm shift by redefining the shopping, recreation and leisure experience. The company has also won some accolades for its shopping Centers; DLF Promenade has won the Best Mall of the Year 2011, Most Admired Shopping Centre of the Year 2011, Best Retail (Mall) Building Design Award and DLF Emporio has won the Most Admired Specialty Mall (Metros) 2008, 2009, 2010, 2011 and the iMint Award for Shoppers & Consumers Delight 2011. The total area of DLF’s leased operational shopping malls is approximately 1.4 million sq.ft. and in the next 24 months, a robust growth upto 3.7 million sq.ft. Is projected.
About Beyond Squarefeet™ Advisory Pvt. Ltd.:
India's first boutique Mall advisory company which provides end-to-end solutions in the specialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail & Mall development. They also focus on Mall Conceptualization, Mall Positioning, Mall Marketing & Leasing, Fit-out Management, Facility & Mall management and Mall Re-orientation. The professional team of Beyond Squarefeet™ has managed Mall Development & Operations of more than 30 million sq. ft. (3 Crore sq.ft), spread in various parts of the country including 17 current Malls such as Lulu Shopping Mall (Cochin), Omaxe Connaught Place (Greater Noida), Malabar Mall (Thrissur), RP Mall (Kollam) Gokulam Galleria (Calicut, Kerala), and many more. Some of the past projects of Beyond Squarefeet include Neptune Magnet Mall (Mumbai), Bergamo (Luxury Mall at Chennai), and Parco Mall (Doha, Qatar).
