Saraiwwalaa Agrr Refineries Limited (SARL) one of the leading edible oils companies, unveiled a new improved product and packaging for all the SKU’s under their flagship brand ‘Naturralle’. The new Naturralle Sunflower Oil is rich in Omega 6 with Vitamins A,D & E. The new improved Naturralle is inspired by the thought ‘Har Ghar Mein Naturralle’.
Naturralle Refined Sunflower oil is clear, lite and low absorbing with the goodness of nature. Naturralle is available across Andhra Pradesh, Karnataka and Maharashtra. Naturralle Refined Sunflower Oil is amongst the top brands in AP. The new packaging and design of Naturralle Refined Sunflower oil has been conceptualized keeping in mind the socio demographic profile of Indian consumers. The beautifully crafted & easy to store packaging is an ideal choice for households and commercial establishments.
Saraiwwalaa also introduced their new corporate identity ‘SARL’. The new identity marks the 15th year celebrations of the group. SARL stands for simplicity, ease and convenience and believes in bringing the best of nature. The company is committed to provide the best quality and value to the consumers. The new identity aims at creating a direct connect with the consumers by adopting a simple and honest approach. Speaking on the occasion Mr. Kamal Kishore Gupta, Chairman, SARL said, “We are proud to unveil our new ‘Naturralle’ pack and the new corporate identity. Our objective is to communicate the company’s philosophy of offering the best of nature to our customers. As we complete 15 years of our existence we would also like to thank our customers and stakeholders for their love and support extended over the years which has helped us to achieve significant success & growth.”
Adding to this Mr. Ravinder Kumar Gupta, Managing Director, SARL said “Naturralle Refined Sunflower Oil is amongst the top brands in AP. We offer value for money in our products that are easily available through our extensive network of distributors, dealers, chain of modern retail outlets and brokers throughout Andhra Pradesh. Our growth is attributed to our superior quality coupled with sound infrastructure, experienced management and innovative strategies to build emotional connect with the end user. We have a state of the art refinery at Maheshwaram & Krishnapatnam which helps us implement strict quality control & hygiene parameters. We are committed to recognize the needs and aspirations of homemakers and seek to empower them with healthier and tastier cooking. With the launch of our new brand identity SARL and energized Naturralle we are confident that we will further strengthen our relationship with our consumers and stakeholders who have supported us in our journey so far”
