Fancy the limelight? Wish to be admired as a fashion icon? The Emperor of Good Times, Kingfisher ULTRA yet again moves a step closer to its patrons with the launch of its latest digital activation - #KFULTRAShowStopper. The brand has been well known for its association with the razzle dazzle and patronage of creativity and imagination. Orienting fashion enthusiasts to the brand’s glamorous facet, KF Ultra Show Stopper is an initiative that bridges the world of a commoner to the world of spotlights.
As a part of the Kingfisher Ultra Bengal Fashion Week, the KF Ultra Show Stopper gives consumers the opportunity to live the life of Show Stopper for a day. Right from the make-up to a designer’s specially made outfit to the ramp walk, Kingfisher Ultra ensures to create a memorable experience for the winner.
All one has to do is log on to Kingfisher’s Twitter handle and send in their captivating picture using the hashtag #KFUltraShowStopper. The best picture will be handpicked by a leading ace designer based on various parameters and the winner will be given a once-in-a-lifetime chance to walk the ramp for that designer during the upcoming Kingfisher Ultra Bengal Fashion Week.
After receiving a phenomenal response at the Kingfisher Ultra Hyderabad International Fashion Week that took place last year, the KF Ultra Show Stopper is all set to scale new heights. As an appealing and interesting consumer engagement, the activity aims at giving participants a taste of the luxe and glamorous world of fashion. The contest #KFUltraShowStopper is routed through social media and can be accessed on Kingfisher’s Twitter page www.twitter.com/kingfisherworld. Contest begins from 15th February. Hurry to grab your slice of glamour!
Video link – http://www.youtube.com/watch?v=vBERmpvnBSY
Over 12 designers, including the leading Indian designers Manoviraj Khosla, Rocky S, Mona Pali, Jattinn Kochhar and many more to showcase their creative edge at the three day fashion extravaganza taking place from Feb 21st – 23rd. The Fashion Week will exhibit diverse fashion trends and revolutions transforming the country’s style statement through elaborate and intricate designs and colors of the season.
About Kingfisher Digital initiatives:
Initiating, fuelling, sustaining conversations and getting meaningful interactions remains to be the key challenge any brand faces on social media – Kingfisher is perceived as the benchmark in this space with consistently high levels of interactivity. As a result, currently the brand’s Facebook page proudly flaunts close to 7 million fans, making it one of the top brands on Facebook in India. Incidentally, this also makes Kingfisher the 2nd largest beer brand globally on Facebook! On the other hand on Twitter, Kingfisher has a fair presence with about 38,000 followers. Though Twitter is a fairly new channel in the social media universe of brands in India, Kingfisher is perceived as a thought leader here and as a brand that listens to consumers, not just talk. This is reinforced by even some of the top global blogs on social media mentioning Kingfisher’s Facebook & Twitter presence individually as amongst the best uses of social media in India by brands.
About Kingfisher ULTRA
Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. The most premium offering from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its activations on prominent genres like fashion and music. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.
