Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service has updated its application to be compatible with the recently launched iOS7. On the all new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced functionality of the new iOS mobile operating system.
The Sony LIV app also recently featured as the best new application on the iPhone and iOS devices.
Speaking on the revamped version of the app and its success, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “This is indeed one more feather in the Sony LIV cap. iPhone, undoubtedly is one of the most loved, sophisticated and successful mobile handsets today. The new iOS7 is visually as well as functionally very advanced and we have updated our app to match this high level of sophistication. We want to be available wherever our user is and being compatible with the iOS7 was a natural progression. To now also be featured as the best new application on iOS is undeniably a rewarding and very elating moment for us.”
The Sony LIV application offers 18 years of rich and exclusive content from Sony Entertainment Television, covering genres including drama, comedy, thriller, reality shows and many more. It offers users their favourite current and archive shows from Sony, through a single log-in, seamless and engaging experience. The application also packs in features like multi-bitrate video streaming which provide users with better quality videos, based on their internet connection speed.
Apart from being available on Apple iOS, this premier video-on-demand brand is available online, on Google Android, Java, Windows Phone 8, Windows 8 PCs and tablets. It offers an immersive user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favourite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.
ABOUT SONY LIV:
Sony LIV is Multi Screen Media (MSM)’s premium video-on-demand service. Sony LIV platform comprises of 18 years of rich and exclusive content from Sony’s stable, covering genres including drama, comedy, thriller, reality shows and many more. Viewers can watch their favorite current shows and archive shows from Sony LIV, anytime and from anywhere. Sony LIV is available online as well as across platforms including Android, Windows 8, Apple iOS and Java.
The platform offers superior immersive user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favorite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes. The platform provides shows across the Sony spectrum including Sony Entertainment Television, MAX, SAB, MIX, with a whole host of movies also in the pipeline.
ABOUT MSM:
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
