Tata Docomo Photon, the market leader in the high speed wireless internet space, today announced the launch of revolutionary product Photon Max Wi-Fi. Tata Docomo customers can create their own Wi-Fi Zone anytime anywhere and access the internet through any device – laptop, desktop, tablet or phone. The network effortlessly serves upto 5 devices simultaneously. The experience of services like video on demand, video streaming, hi-speed data transfer and a host of personal and enterprise applications will undergo a phase-shift. Photon Max Wi-Fi will catalyse the blossoming of an entirely new telecom eco-system of not just internet on the go but internet on Wi-Fi. This device is powered by Qualcomm Gobi with Dual processor Technology ensuring faster and reliable connectivity for a superior multimedia experience.
India is now the world’s third largest internet user after US and China with more than 165 million internet users and it is estimated that by 2015 India will cross the 330 million mark. Proliferation of internet, Affordable Smart-phones, Notebooks, Tablets and introduction of Wi-Fi enabled devices will fuel this growth and provide a great fillip to the data market in India.
With a considerable share of youth, Indian consumers have shown a distinct inclination to adopt data as the preferred mode of accessing content/information. The company’s internal findings show that, 60% of Data users consume video content, followed by music @ 30% and games @ 25%. Videos, Music & Games are the top thee content categories followed by Imagery and Apps. Recent trends have exhibited growing affinity towards using Mobile TV.
Speaking on the launch of Photon Max Wi-Fi, Mr Elango T, President Operations, Mobility, Tata Docomo said “The threshold for bandwidth and high speed data connectivity has gone up in the recent time. While wireless data connectivity has greatly increased the level of the user experience on mobile devices, Photon Max Wi-Fi promises Video speeds and will allow data-hungry applications to run seamlessly between multiple users. Our integrated Data play across CDMA, 2G and 3G networks has helped us become the Data leaders in the industry. While we have consistently been leading the market on the large screen segment via Photon, our growth in Small Screen data penetration and revenues has been unprecedented with our innovative product offerings. We believe that data is the next frontier of growth that will offset slowing voice revenues and with products like Photon Max Wi-Fi will help boost the data revenues. Data is already a substantial revenue driver for the company, appx 30 per cent and we only expect this number to go up.”
India is witnessing a major transition in the way people are consuming wireless internet data and there is an ever increasing demand for telecom operators to provide access and solutions that are device agnostic. Photon Max Wi-Fi enables Multi Users and devices to be connected through a single touch point for Wi-Fi access thereby creating an internet Hot-Spot.
Speaking on the launch, Mr Rohit Tandon, MBU Head, Karnataka Markets, Tata Docomo said, “Standing tall on the fundamental tenet of simplifying consumer’s life, Photon Max Wi-Fi serves up a hassle-free experience for our consumers. Customers can get high speeds on the go and create their own Wi-Fi zone connecting upto 5 users simultaneously anywhere, anytime. We firmly believe that the future of the telecom category is data and that too not just providing access but a whole new world of services riding on the data networks. For the youth, conversations do not start or end with voice but seamlessly extend to various online platforms like Facebook, Instant messaging and other Multi-media platforms and hence the future of telecom will be driven by our ability to deliver solutions that help consumers enjoy endless conversations in an affordable manner. ”
“Mr Tandon further added that currently consumers have to juggle between multiple data plan options, technologies (3G, 2G, CDMA, etc.), operators and devices. With the launch of Photon Max Wi-Fi customers can now experience seamless, operator agnostic high speed internet access with single touch-point across multiple devices for individuals as well as home internet usage.”
From Dongle to Device, with the first ever launch of Photon services, the Photon family of product and services portfolio has only got bigger and better. Keeping up with the consumer preferences and changing market scenarios, Tata Docomo has innovated the wireless internet space right from plug n play to plug anywhere concept. With the launch of Photon Max Wi-Fi, customers can stay connected wirelessly and also share, enjoy and Open Up to high speed internet access on the go.
Existing customers of Tata Docomo Photon can upgrade their services to Wi-Fi by simply buying a new device at just Rs 1999. Moreover there is also a device cash back offer which makes the device free of cost in 13 months. Customers can opt from wide range of Wi-Fi Unlimited plans starting from Rs 650 that offers 3GB unlimited data to Rs 1500 offering 15GB of unlimited data. Price conscious customers can opt for Pay as you go model and yet enjoy high speed internet access. New customers can also enjoy the same benefits as mentioned above.
Customers can also opt for Advance Rental Plan by paying Rs 4999 upfront and enjoying benefits of getting 15GB unlimited data each month for 3 months thereby making the device free of cost. Post 3 months, the customer can migrate to the plan of their choice. For further information on tariffs and offers please log on to http://www.tatadocomo.com/photon-max-wifi.aspx
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline and Wi-Fi services.
For details visit www.tatateleservices.com and www.tatadocomo.com
