2013-10-18



Blenders Pride Reserve Collection, India’s premium and finest whisky, is an icon of style and good taste. This season, the glamour of Blenders Pride Fashion Tour 2013, has inspired designer Wendell Rodricks to style the experience by crafting the Blenders Pride Reserve Collection festive pack. The central form is the purest drop of gold, surrounded by whisky that cascades into elegant silken drapes. The mood is vibrant and festive, with sparkling starbursts that adorn a majestic backdrop of regal blue.

Seagram’s Blenders Pride Reserve Collection whisky is an exceptional smooth blend of scotch malts and Indian grain spirit which has an evolved fruity palate for the discerning. It is a collection of “reserve whiskies” that have been blended together by the noted master blender to deliver the most premium whisky in India.

On the occasion Wendell Rodricks said, “It’s a great pleasure to design the pack for such a coveted brand, synonymous with style & glamour, and in sync with my aesthetics. The Blenders Pride Reserve Collection limited edition exudes vibrancy with sparkling starbursts that adorn a majestic backdrop of regal blue.”

"We are elated to have Wendell Rodricks on board to design the Blenders Pride Reserve Collection Limited Edition festive pack; reflecting the master blender's personal touch and uniqueness. The pack is crafted to deliver an unforgettable and lasting experience to the whiskey connoisseurs," said Raja Banerji, General Manager - Marketing, Pernod Ricard India.

Emphasizing on the exclusivity of the design, the exotic limited edition pack would be launched on the first day of the Blender’s Pride Fashion Tour in Bangalore by Wendell. The irresistibly stylish pack reflects the festive mood seamlessly blending with the designer’s collection   in bright neon green, peacock blue & hot pinks creating a lively and young atmosphere that stands true to the bottom line of Blenders Pride.

The all new Designer Edition would be available in markets across India.
About Blender’s Pride Reserve Collection:

Seagram’s Blenders Pride Reserve Collection is from Pernod Ricard India (formerly Seagram’s India). Pernod Ricard India, a Pernod Ricard Group Company, the world’s Co-leader in wine and spirits, is a name that is synonymous with world renowned brands such as Royal Salute, Chivas Regal, The Glenlivet, Ballantine’s, Absolut, 100 Pipers, Blenders Pride, Royal Stag, Imperial Blue, Fuel & Nine Hills.

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