YES BANK, India’s fourth largest private sector Bank and Tata Sky, the leading direct-to-home service provider in the country have joined hands to introduce the convenience of ATM based recharge/top up facility for their customers across the country. YES BANK customers, holding a Tata Sky connection, can now walk into any YES BANK ATM and recharge their TATA SKY account, hassle free on a real time basis.
Commenting on the offering, Chitra Pandeya, Senior President & Country Head, Liabilities, Cards & Direct Banking, YES BANK said, “This is a result of our ever endearing efforts to offer superlative ‘consumer convenience’ across the board. And it gives us immense pleasure to find like minded partners, to work closely towards jointly achieving a platform aimed at ‘Customer Delight’. With a network of over 1100+ ATMs pan India, we are confident that YES BANK customers will find this facility immensely useful.”
Vikram Mehra, Chief Commercial Officer, Tata Sky commenting on the tie up said, “We are proud to be associated with Yes Bank, known for its customer service centricity for this offering. Tata Sky has constantly endeavored to customize its bouquet of product and services for its evolving subscriber base. With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the wide spread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future.”
Tata Sky is the first DTH player in India to introduce international standards of recharge, apart from the existing options of retailers, online, call center, mobile app, WAP and SMS recharge.
YES BANK has a widespread network of 1100+ ATMs across the country which offer a host of value added services such as prepaid mobile recharge, statement request, cheque book request as well as fund transfers. Earlier this year, YES BANK had introduced booking of Fixed Deposits at its ATM kiosks as well so as to facilitate additional features for customer convenience. Customers could book FD’s of up to Rs 49,999/- for a maximum tenure of 12 months across YES BANK ATMs. Additionally, the Bank has also recently introduced a gamut of innovative ‘Consumer Convenience’ services to enhance its customer engagement experience, including online account opening facility, online goal based RD, multi-currency travel cards, Dynamic Currency Conversion on ATMs, inter-bank auto credit facility and Video Chat Facility out of select ATM’s amongst others.
About YES BANK LIMITED
YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.
About TATA SKY
Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. Launched in 2006, Tata Sky was the first DTH Company to launch interactive services customized for the Indian market, from education services for the young, hi-end games across specialized genres to cooking recipes-on-demand, 24x7 darshan of leading temples & religious destination on TV and English speaking lessons for housewives.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections as on April’13.
For more information on Tata Sky, visit www.tatasky.com
