Audi, the German luxury car manufacturer, today introduced the Audi Q3 S Edition-a sporty version of its SUV of the Year. Breaking ground in a new market segment, the Audi Q3 S Edition is priced at INR 24,99,000/-(ex-showroom New Delhi) and will be available at all Audi dealerships across India from end of August.
“The Audi Q3 is not only the most awarded luxury SUV in its segment but also the most successful. We are the market leaders in the luxury SUV segment and the Audi Q3 further consolidated that position for us. Our customer feedback revealed a growing inclination of our younger customers towards a more engaging drive. The Audi Q3 S Edition is our answer to this ever increasing demand for luxury mobility with the thrill of self-controlled driving. We are confident that the Audi Q3 S Edition, will be yet another successful addition to our success story in India,” said, Mr. Michael Perschke, Head, Audi India.
The Audi Q3 S Edition features the 2.0 TDI four-cylinder engine that combines direct injection with turbocharging and offers the right balance between power and efficiency, delivering fuel efficiency of 17.32 kmpl. Audi combines this engine with a front-wheel drive, which works with a hydraulic multi-plate clutch. The six-speed manual transmission in the Audi Q3 S Edition provides the driver full control of the vehicle dynamics, enabling him to enjoy a very engaging and exhilarating drive.
Adding yet another first to its list of sales and marketing innovations, Audi India launched the Audi Q3 S Edition online, with the launch of the Audi online booking engine, India’s first booking engine for a luxury car brand. As a special initiative Audi will offer the first 10 online buyers a sporty off-road style package.
“The Audi Q3 market introduction in June last year featured several firsts. We expanded our marketing horizons and ventured into new areas with the Audi Q3 music video, strong brand channels, booking parties at our showrooms, driving experiences and now the online booking engine. These initiatives helped us create a strong connect with our brand enthusiasts. We completed the first round of 500 bookings for the Audi Q3 within just five days of its market launch. Never before had any luxury SUV received such an overwhelming response. I am confident that our innovative approach with the online booking engine will help us garner an equally overwhelming response from our customers and that the Audi Q3 S Edition will further strengthen our Q portfolio and continue to delight the Audi enthusiast.”
Sporty, efficient and versatile, the Audi Q3 S Edition is equally comfortable on or off the road. The coupé-like lines are an expression of its sporty character. The Audi Q3 S Edition is meant for a customer who has an active and modern lifestyle. Every aspect of the Audi Q3 S Edition showcases Audi technology – the body, the new drivetrain, the chassis, the assistance and multimedia systems and the high rev manual transmission.
The Audi Q3 S Edition weighs 1,520 kilograms. Its rigid, safe and quiet occupant cell integrates a number of ultra-high-strength steels. Both the engine hood and the tailgate are made of aluminum. As is typical of the Q models from Audi, the undivided tail lights are integrated into the tailgate, which wraps around the pillars. The wrap-around, a large arc extending from one front door to the other, is a design feature borrowed from the large Audi model series. The compact SUV is 4.39 meters long, 1.83 meters wide and 1.60 meters high.
The Audi Q3 S Edition offers ample room for all five passengers and sets new standards for ergonomics and workmanship. The luggage compartment of the compact SUV has a capacity of 460 liters, which can be increased to 1,365 liters by folding down the split rear seat backs. A roof rail is standard.
At a glance: Audi Q3 S Edition
Design and body
- Sporty, coupé-like lines with flat D-pillars and a wrap-around tailgate
- Audi single frame grille
- Lightweight body with ultra-high-strength steels in the occupant cell; aluminum engine hood and tailgate.
Interior and controls
- Intuitive control concept and superior build quality
- Leather-covered multi-function steering wheel, 4-spoke design
- Power-adjustable driver seat
- Spacious rear seat; variable luggage compartment from 460 to 1,365 liters of capacity
Infotainment and driver assistance systems
- Fold-out 6.5 inch color monitor
- LED interior lighting package
- Voice dialogue system
- Audi music interface
- On-board computer with efficiency programme
Engine and drivetrain
- 2.0 TDI with power output of 103 kW (140 hp)
- Six-speed manual transmission
- Front Wheel Drive
Comfort
- Hill start assist
- Electro-mechanical parking brake
- Cruise control
Safety
- Electronic Stability Control
- 6 full size airbags
- Rear Parking Aid
The Audi Q3 S Edition was launched at the inauguration of Audi Delhi Central, Audi’s
3rd showroom in New Delhi and the first of its kind Audi showroom based on the Central Business District concept. The occasion also marked the launch of Audi Club India, the first dedicated club for Audi owners in India. Audi India inducted 3 honorary members into the Audi Club – India’s leading lady golfer, Sharmila Nicollet, former captain of the Indian football team, Baichung Bhutia and Audi race talent, Aditya Patel. Audi continued its growth story in India with a sale of 5551 cars from January to July, 2013, a growth of 19 percent (January to July 2012: 4680 cars).
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 27 centers. Dealerships were also opened in Mumbai South, Lucknow and Bhubaneswar earlier this year. Last year saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Visakhapatnam, Noida and Vadodara among others.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Lucknow, Mumbai West, Mumbai South, Nagpur, Navi Mumbai, Pune, Raipur and Surat.
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 – mainly in new products and sustainable technologies.
