Aircel, one of India’s leading innovative, data-led telecom companies, has been named the Best Practice Award Winner in the Enterprise Business Intelligence category in an annual competition sponsored by The Data Warehousing Institute (TDWI), the premier provider of in-depth, high-quality education and training in business intelligence (BI) and data warehousing (DW).
TDWI held an awards ceremony recently, at the TDWI World Conference in San Diego, California – where Aircel and other winners were recognized. TDWI's Best Practices Awards program identifies and honours companies that demonstrate excellence in developing, deploying, and maintaining BI and DW applications.
Aircel was honoured for its integrated data warehouse, its primary intelligence environment – one that brings together many lines of business and over 20 varied data streams into one large, central data hub. This integrated approach enables a 360-degree view of customer lifetime value and relevant business synergies among sales and marketing and customer relationship management teams.
The award-winning Aircel team, using Teradata (a leading analytic data solutions company) system, empowers business users to explore various analytical opportunities for multiple insights. The integrated view makes it possible to analyze the customer life cycle, including such tasks as customer identification, customer acquisition, customer relationship management, customer retention, and customer value enhancement—and to do it instantaneously.
On winning the award, Anupam Vasudev, Chief Marketing Officer, Aircel said, “We are happy to be the proud recipient of Best Practices Awards from TDWI. Through Teradata's solution, we were able to simplify our customer experience by acquiring new capabilities to offer and monetize new services, while streamlining processes and systems to be more efficient. We are delighted to receive this award and hope to continue focusing on solutions to support our business decisions both timely and effectively.”
Aircel’s highly effective marketing teams achieved powerful, positive business results using the Teradata central enterprise data warehouse. These results include revenue increase -with reduced information latency, and deeper availability of the freshest customer profiles, which allow Aircel to recommend personalized products and content through various customer touch points.
“Aircel has a great success story and an innovative team of data-driven managers. Initially, they started out with challenges – a collection of business verticals specific data marts for various customer transactions – which required users to generate, with some difficulty, an integrated analytical view of customer demographics, usage patterns, and social behavior – without the most effective IT tools to do so,” said Scott Sobers, Director, Communications Industry Marketing and Strategy, Teradata. “With market demands, future growth, and telecom dynamics, Aircel initiated a business intelligence project to provide a single customer view. This new environment helps Aircel to orchestrate the best suited products and offers for increased customer satisfaction and additional revenue. Teradata is proud to be at the technical core of that business transformation,” he added.
“The competition for this year’s Best Practices Awards was at an all-time high. We saw innovative, forward-thinking solutions from many of the best and brightest in the BI/DW industry,” said Richard Zbylut, president of TDWI. “This year’s winners stand out on the leading edge and showcase an array of bold, new strategies destined to push and challenge the BI status quo. TDWI is honored to share that work with a larger audience.”
About Aircel Limited
Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto www.aircel.com.
About Teradata
Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible for competitive advantage. Visit teradata.com for details.
