The latest Ipsos PAX survey (Q1 2013) has named BBC World News as India’s leading international English news channel. In addition to being named the top cross platform news brand among frequent travelers[1] and business elite such as BDMs and top managers, the BBC was the only international news brand in India to show cross-platform audience growth quarter on quarter2.
BBC World News also continues to reach the young affluent population, with over half of the channel’s viewers falling into the 25-39 age groups.
Among top managers, BBC World News also outperforms India’s leading national channels from other genres, including Hindi and English General Entertainment, sport, and music channels3.
Jim Egan, Chief Executive Officer, BBC Global News Ltd says: “The sustained growth of BBC World News and BBC.com/news in India is a testament to our continued investment in bringing our international audience unrivalled, trusted journalism and content. The channel’s move to its new headquarters in Central London earlier this year was an exciting step to giving our viewers access to state-of-the-art HD studios, fresh programming and talent and we’re proud that our audience in India is responding to those changes.”
The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the cities of Mumbai, Delhi and Bangalore.
Source: Ipsos PAX India Q2 2012 – Q1 2013, Q1 2012 – Q4 2012. TV Reach: Based on TV viewed last week. Cross Platform reach: TV viewed last week or Website visited in past 30 days or media content read/visited on mobile device in the past 30 days. International News channels/platforms in India: BBC World News and CNN. Domestic News Channels: CNN-IBN, NDTV, CNBC TV 18, Times Now, Bloomberg TV India. 1Frequent Travelers: 3+ or 6+ International air trips in past 12 months. 2Cross platform growth based on Daily TV viewing or daily website visiting or media content read/visited on mobile device in the past 30 days. 3Hindi General Entertainment Channels: STAR Plus, Zee TV Asia Pacific. Eng General. Entertainment Channels: AXN Asia, STAR World. Sports and Infotainment channels: ESPN, NGC, TLC . Music channels: MTV.
The BBC attracts a weekly global audience of 256 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
BBC World News and bbc.com/news, the BBC's commercially funded international 24-hour news and information platforms, are owned and operated by BBC Global News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 350 million households and 1.8 million hotel rooms. The channel's content is also available on 173 cruise ships, 53 airlines and 23 mobile phone networks. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbc.com/tvschedule.bbc.com is one of the most respected brands on the internet and the global news content on the site offers up-to-the minute international news and in-depth analysis for PCs, tablets and mobile devices to more than 58 million unique users each month.
