Integrated Office Editing Enables Easier Personalization while Maintaining Accurate Analytics
Seattle, WA (PRWEB) February 08, 2016
Highspot, maker of the industry’s most advanced sales enablement platform, today announced integration with Microsoft Office Online that enables a sales rep to edit documents and presentations directly from within the Highspot application. This integration allows sellers to customize the content they share with prospects while saving time, reducing opportunities for error, and giving companies advanced analytics on how sales content evolves as it reaches customers. No other sales enablement platform offers this capability.
Many sales reps customize sales presentations to make the content more relevant for their customer. They may add a customer’s logo, customize the agenda, or detail benefits specific to that prospect. Today, to make these changes, a rep must download the presentation from their sales content repository, make the necessary customizations, save it to their local hard drive, upload to their presentation software or email client, and then present to the client. This arduous process not only wastes time, but complicates version control and sales content performance tracking.
As part of its Cloud Storage Partner Program, Microsoft is rolling out new Office integration capabilities for cloud storage partners such as Highspot. Among the new features announced is real-time co-authoring with Office Online documents maintained in partner cloud services. Office Online integration is available now to all Highspot users with a paid Microsoft Office 365 license.
“We are pleased to enable innovative companies like Highspot to connect their services to Office Online and Office for iOS,” said Steven Guggenheimer, corporate vice president and chief evangelist, Microsoft. “The addition of real-time co-authoring makes it even easier for customers to take full advantage of Office Online for documents stored within Highspot.”
Today, Highspot users can select any document in their library, click “edit,” and make changes in Office Online that are automatically saved into Highspot, where they are retained for future use. Highspot’s Content Genomics enables content owners to track usage and customer engagement of presentations even after they are modified, providing the unique ability to accurately analyze performance. With visibility into how content evolves in the field, content owners can track changes and make adjustments in real-time to improve quality. Administrators can choose to enable or disable content editing capabilities based on group roles and permissions.
“We’re excited to be one of the trusted companies with whom Microsoft has partnered to enable this type of deep integration,” said Robert Wahbe, CEO, Highspot. “Our vision for Sales Enablement is to make the whole sales organization more effective. By providing frictionless processes that keep sales reps operating within the platform, content owners have a closed-loop process to improve content quality, and sales management can share the best practices of their most effective salespeople.”
“You want your best sales people to customize and personalize, as appropriate for their specific customer, to empower them to do what they do best: Sell,” said Nancy Nardin, founder and President of Smart Selling Tools, a consulting firm that specializes in sales performance improvement. “Having full editing capabilities integrated into your sales enablement solution saves the sales rep time, encourages more personalized content, and keeps reps within the platform, which means sales leadership gets the analytics they need.”
Highspot also offers content “remixing,” which is helpful for organizations that require tighter control over their content – something that is especially important in regulated industries such as financial services and pharmaceuticals. Sales reps can reorder slides within a presentation, or mix slides from multiple presentations, to create exactly the content they need. Because remixing does not allow sellers to modify the content of a slide, content owners can create “master decks” for sales teams to pull from and reps can quickly create a custom presentation for specific customer needs. They can then use Highspot to share the new content to their prospect.
To learn more about the Highspot integration with Microsoft Office, go to https://www.highspot.com/product/integration/.
About Highspot, Inc.
Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies such as Booking.com, Concur, Multiview and Starbucks, engage more effectively with customers, driving increased revenue and customer satisfaction.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/02/prweb13201624.htm
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