Redefining customer centricity in a smartphone society
LAUSANNE, Switzerland (PRWEB) September 02, 2015
In a day and age when information is transmitted instantaneously, do companies need to adapt their thought processes in order to place customers first?
With 30 plus years experience in corporations such as Gillette, Nestlé and Phillip Morris International, global marketer, Denyse Drummond-Dunn believes that the answer is a resounding yes.
“The rapid growth of services such as Amazon and TripAdvisor in which users leave real-time reviews means that customer centricity has become a 24/7 role and everyone’s responsibility,” Drummond-Dunn said. “Developing a company culture that places customers at the heart of a business is essential for all organizational success.”
Drummond-Dunn’s new book, “Winning Customer Centricity” details how companies can develop this culture by selecting the right customers to build long-term relationships with, integrating these customers into their business model and reinventing their brand to ignite and maintain customer demand and loyalty.
In fifty short chapters, one for each week of the year, the book’s unique format invites readers to personalize the way they work with it, by either reading in order, or turning to a specific section that they identify as a problem area.
Please visit http://www.c3centricity.com/ for more information.
“Winning Customer Centricity: Putting Customers at the Heart of Your Business – One Day at a Time”
By Denyse Drummond-Dunn
Softcover: $19.99 Hardcover: $29.99 eBook: $14.99
ISBN: 978-2-9700998-0-2
Available at: Amazon, LULU and Barnes and Noble online bookstores
About the Author
Known as the "1-Day Catalyst," Denyse Drummond-Dunn is the Founder, President and C3Centricity Chief Catalyst of, a global consultancy that helps businesses become more customer centric. She has held senior executive roles with Nestlé, Gillette and Philip Morris International, and today provides strategic counsel to the executive teams of billion-dollar global brands.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/09/prweb12937307.htm