Country
Germany
Short Summary
As part of its growth and digitalization strategy, BCN - Hubert Burda Media’s international sales organization - is expanding its portfolio of offerings to include blog and social content powered by Mode Media (formerly Glam Media). BCN has created an extensive new strategic partnership with the American Internet company Mode Media.
Image:
Company
Hubert Burda Media
Web site
http://www.hubert-burda-media.com
Email
info@hubert-burda-media.com
Additional Information
http://www.hubert-burda-media.com/newsroom/press-releases/-social-content-marketing-hubert-burda-medias-bcn-enters-strategic-partnership-with-mode-media_aid_72791.html
Attachments:
Mode Media Corporation is a globally active content platform headquatered in Silicon Valley. Mode, in which Hubert Burda Media holds a meaningful stake, has developed a digital ecosystem that connects consumers and creators with brands around the world. Mode Media has built the technology Mode Media Engage – a system to manage social content @ scale, which allows partners to create, curate, and distribute, social content such as blog posts, branded content, and custom videos. Mode Media has also built its own measurement tool for social media campaigns. This will facilitate custom content campaigns that effectively address targeted groups and measure the extent to which campaign ROI is affected by social media activities.
Mode Media currently runs seven lifestyle verticals (Women’s Style, Home, Entertainment, Men’s Style, Health and Wellness, Parenting, Food) and curates, distributes, and markets premium content from around 6,000 content partners all over the world. With more than 400 million visitors worldwide (source: comScore Multi-Platform & Mode Media internal data), Mode Media is the the #7 Media Property in the Top 100 in the US (comScore). Launched in Germany in 2008, Mode Media is the #13 Media Property in Germany in the Top 100, including Glam.de, Brash.de and Fantasticzero.de and currently reaches 18.7 million unique visitors (source: comScore, November 2014).
BCN Manager Andreas Schilling comments on the collaboration: “Our expertise focuses on marketing consulting on the basis of top-class content. The content curated by Mode Media comes mainly from notable editors and authors, influential bloggers, photographers, YouTube channel video producers and social media influentials, which makes this partnership an ideal fit. Now, we want to create campaigns together and interlink blogs, moving images, social media and print in the best possible way. This partnership offers us access to both social content and technologies that will help us to implement efficient campaigns – a very good addition to our marketing approach focusing on audiences & data-driven solutions.”
Katja Dalhöfer, Vice President Sales & New Business Development at Mode Media, said: “We are looking forward to collaborating with BCN. As the first company to offer professional social media content in Germany, it allows us to make a valuable contribution to the successful placement of content @ scale. In particular, our unique measurement tool for social media campaigns offers our customers key information about social ROI. This combination of social media and Burda’s established print titles will demonstrably boost performance and innovation in all campaigns.”
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