LeanData
LeanData enables strategic lead management where leads are assigned to the correct rep and never get misplaced in the sales process, every dollar spent on lead generation is given the best chance at returning positive ROI and lead flow is seamlessly aligned with go-to-market strategy as it changes. Safe and secure within Salesforce, LeanData’s core technology is built on proprietary fuzzy matching algorithms. The software solution has been developed over four-plus years and continues to improve over time with each new implementation. The matching algorithm is designed to look beneath the surface. LeanData utilizes more than just email domains. It matches using multiple fields within Salesforce as well as providing customizable tiebreakers in the case of duplicate accounts or parent/child hierarchies. LeanData’s lead management platform is flexible enough to support all go-to-market strategies including Account-Based Marketing, account-based sales development, geo-based territories and more. Furthermore, its Marketing Touch object creates a new link between previously unconnected objects within Salesforce in order to determine which factors actually influenced a deal. The solutions connect relevant leads, contacts, campaigns or custom objects to opportunities. This provides unparalleled clarity to the true influence of marketing. LeanData’s ability to round-robin leads allows users to create a fair system that provides equal opportunities for everyone on the team and success for the business. It is intelligent lead routing that ensures equal distribution of top-quality prospects. Besides this, users can visualize the effects of individual campaigns and opportunities with LeanData’s View on Campaigns and Opportunities and show the entire team how sales and marketing work together to close deals.
LeanData
You may also live to read, Freemium Cloud Business Intelligence Solutions, Open Source and Free Business Intelligence Solutions , Open Source Balanced Scorecard Software , Open Source and Free Dashboard Software , Open Source and Free Unified Modeling Language (UML) Tools, and Open Source and Free Business Process Management (BPM) tools.
The post LeanData appeared first on Predictive Analytics Today.