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Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

Posted by MatthewBarby As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind...

(Note: my academia-related posts are strongly colored by my experience studying computer engineering. Other fields will/may differ.) Since leaving the publication treadmill of academia, I’ve spent a lot of time thinking about academic publishing...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...