The showrooms of Haji Husein Alireza & Co. Ltd. (HHA), sole distributor for Mazda Automotive in Saudi Arabia, are welcoming the incredible All-New Mazda 3. Commenting on the launch of this highly-acclaimed car, Mr. Ali Hussein Alireza, Managing Director for HHA, said, “We are very proud to launch the two variants of the All-New Mazda 3 – the sedan and hatchback - in the Saudi market. This car represents the third generation of Mazda 3, but it is also represents added value for the new generation of Mazda cars, thanks to the new KODO design concept and SKYACTIVE technologies. The award-winning Mazda 3 is following in the path of its big sisters, the Mazda CX-9 and the new Mazda 6, which have achieved a resounding success.”
Mr. Inoue, who is in charge of Growing Markets as an Executive Officer for Corporate Mazda in Japan, commented, “’Sustainable Zoom-Zoom’ is a slogan representing Mazda’s policy and commitment never to make boring cars. The only cars worth making, we believe, are those that provide outstanding driving pleasure, but also the highest safety and environmental standards. By delivering such exciting cars and excellent service, Mazda intends to drive people’s car lives to a more lively and inspirational level.
“In order to realize this vision, Mazda has been proceeding with innovations of its own technologies and design, called SKYACTIV and KODO. With SKYACTIV, we made vast improvements not only to the engines, but also to the transmissions, body and chassis - all the key components that dictate driving performance. The KODO design makes Mazda cars evoke a feeling of speed, grace and power. These were fully applied on the CX-5 as the first model of our new generation products in 2012, followed by the latest Mazda6.
“Since the first generation Mazda3 was globally launched back in 2004, Mazda3 has sold 4 million units, making up almost one-third of Mazda’s global sales, and Mazda3 has come to represent the true spirit of our brand.
“This car, the All-New Mazda3, has been widely praised around the world, and notably, it has been selected as one of the top three candidates for World Car of The Year in the US market.
“With All-New Mazda3’s advanced SKYACTIV technology, you can feel the unity between yourself and the vehicle, thanks to the car’s precise movement as the driver controls it. And the sleek KODO design should attract you at a glance, with its dynamic and sophisticated styling.
“Also, the All-New Mazda3 features the ‘MZD Connect’, a new device developed to maximize driving pleasure to provide passengers with a variety of entertainment in the car with safe driving circumstances, supported by the Active Driving Display mounted above the speedometer hood, and the commander control located on the center console. Our active safety technology, named ‘i-ACTIVSENSE’, will also support your safe driving.
“With these leading-edge technologies, I strongly believe that the All-New Mazda3, our highest-selling global product, will surely deliver to drivers and passengers alike a greater joy in motoring.
On a final note, I would like to congratulate Sheik Amin Abulhasan and Sheik Ali Alireza of Haji Husein Alireza & Co, Ltd., and their Mazda team on the historic launch of the All-New Mazda3. I am confident that HHA will make the All-New Mazda3 the most popular ‘C’ segment vehicle in Saudi Arabia.”