Dubai, UAE, 24th September 2013 – A partnership between two leading figures within the GCC marketing communications industry has seen the recent creation of Belong Interactive.
Its founders, Pierre Azzam – with 27 years experience in the industry and formerly COO of IMPACT/BBDO Group, and Mohammed Johmani – founder of O2 Network which operates across the GCC, are describing the initiative as the next ‘go-to’ independent digital agency.
“In the age of convergence and the Consumer 3.0 generation, demarcation lines between digital interfaces are blurring,” Azzam commented. “These new realities demand that businesses be digitally-robust, with rich and valuable platforms and content that entice customers to immerse in these businesses voluntarily. The launch of Belong Interactive merges 30 years of brand management pedigree with the freedom and agility to develop groundbreaking ideas which deliver not just disruptive messaging but immersive experiences.”
The Agency already has a prestigious roster of clients which includes the Majid Al-Futtaim Group – whose properties include Mall of the Emirates and the City Centre network of malls across the Middle East and Africa, Aldar Properties, Abu Dhabi World Trade Center, Yas Mall, Eureeca.com, Tawazun Holding and the Abu Dhabi Urban Planning Council.
“I set-up a digital business in 2009 that needed scaling-up,” Johmani explained. “After being introduced to Pierre, it was quickly evident that building the business together would infuse a unique managerial acumen and superior strategic ability with a disciplined expansion of integrated skill-sets.
“The Agency has 23 full-timers under its roof,” added Johmani. “They are hand-picked to form a precise blend of strategists, creators and developers who, together, architect an integrated digital presence. We develop data driven digital strategies while providing fundamental services to drive success. Our end-to-end digital capabilities attract prospects through powerful and user-friendly web and mobile experiences, created on robust, scalable and intuitive platforms, search engine strategies and email marketing. Such capabilities also drive conversation and engagement through social platforms and creative content and importantly, deliver a clear return on investment.”
“With a deep engagement in our clients’ business, we are able to formulate inventive strategies, create intuitive experiences and deliver immersive ideas,” concluded Azzam. “We believe that the core concepts of Belong Interactive differentiate us in the market and will help forge the way to creating value-driven digital marketing innovation within the GCC into the future.”
For more information please visit www.belonginteractive.com