Fujifilm announced the launch of the X-M1, the third premium interchangeable-lens camera from the acclaimed X-Series. Compact and lightweight, the X-M1 offers enhanced operability while bringing the outstanding design, picture quality and performance of the multiple award-winning X-Pro1 and X-E1 cameras. The new XC16-50mmF3.5-5.6 OIS zoom lens is being launched with the X-M1 as a kit lens and is designed to complement the camera perfectly.
“The X-M1 will attract a broader range of users than the enthusiast photographers targeted by the X-E1 and is our most compact Mirrorless camera to date offering excellent image quality,” said Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA. “The new XC Lens accompanies the X-M1 and is ideal for landscape and travel photography while its versatile performance makes it a great choice for shooting special occasions indoors and outdoors as well.”
16.3 megapixel APS-C X-Trans CMOS Sensor
The X-M1 is equipped with a large APS-C X-Trans CMOS Sensor, which offers picture quality comparable to that of full-frame sensors. The sensor’s unique colour filter array minimizes moiré and chromatic aberration without the need for an optical low pass filter, while dramatically boosting resolving power even at identical pixel counts to deliver sharp and texture-rich pictures.
The design draws out the potential of high-performance lenses to the maximum. It delivers clear images with stunningly low noise even in low-light conditions at night and indoors where high sensitivity would usually be required. The sensor faithfully reproduces the warm tones of human skin and the vivid colours of the sky from deep blues to the red hues of the setting sun.
Users can set the sensor sensitivity from the regular ISO200 to as high as ISO6400 in 1/3 step increments, and can even take advantage of the extended range of ISO100, ISO12800 and ISO25600 to obtain incredibly clear and low-noise images even under clear sky and in low-light or at night.
Fast response thanks to the EXR Processor II
The EXR Processor II offers a stress-free photo shoot with a start-up time of 0.5 seconds (*1), shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames*2).
Intuitive and quick selection of functions for casual shooting with beautiful results
All of the adjustable buttons and dials are positioned on the right-hand side of the camera’s rear LCD panel in pursuit of optimum operability and ease-of-use for casual shooting. When holding the camera with just your right hand, the placement of the buttons has been designed to allow you to access all functions and adjust the settings easily.
The Mode Dial allows you to select the optimum scene setting with access to the [Advanced SR Auto] mode, which automatically recognises a scene type for fail-safe photography, and the [Advanced Filter] function for artistic photography.
The camera is equipped with two Command Dials, allowing users to adjust the aperture, shutter speed and exposure compensation quickly with their thumb. Individual buttons are also provided to access frequently-used functions such as White Balance, Burst Mode and Macro, so that you don’t have to go to the menu screen for each change of setting, enabling an intuitive and quick operation.
Featuring a 920,000 dot high definition tiltable 3-inch LCD for creative and multi-angle shots
The 3-inch high-definition LCD screen tilts up and down, facilitating ground level shots of flowers and pets as well as high up shots over a crowd of people. It is also suited to tripod-mounted video shooting to broaden your shooting style.
Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer
The camera has a built-in wireless image transfer function that uses the dedicated ‘Fujifilm Camera App’, available as a free download, to instantly transfer and save your favorite photos to a smartphone or tablet PC. Beautiful images of your choice can be transferred with the Wi-Fi button ready for uploading to SNS or sharing with friends.
Get creative with your photography by employing popular special effects in-camera
With eight Advanced Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color. The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch.
Additionally, the Film Simulation modes feature five different effects that emulate the looks that used to be captured by different photographic films: i.e. PROVIA (standard) for natural colour reproduction, Velvia (vivid) for saturated tones, ASTIA (soft) for soft graduation, Sepia and Monochrome.
Extensive collection of X-M1 accessories
• Leather Case: Specifically designed to fit the FUJFILM X-M1, the case offers protection to your equipment whilst also providing the right amount of grip and the premium finish of genuine leather.
• Hand Grip: Ergonomically designed in pursuit of the perfect hold.
• Clip-on Flash: Available in three types to suit all your flash photography needs.
Fujifilm X-M1 Key Features
• 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1/X-E1)
• Hi-speed EXR Processor II
• Start-up time of 0.5 secs (*1), shutter lag of 0.05 secs and a maximum burst speed of 5.6 fps(max. 30 frames*2)
• Compact and lightweight body (half the size of an SLR)
• Tiltable 3-inch LCD (920K dot high definition)
• Built in flash with Fujifilm’s Super Intelligent Flash technology
• ISO200-6400 in 1/3 step increments (and extended range of ISO100, ISO 12800 to 25600 at reduced resolution)
• Full HD Video recording at 30fps
• 49 point AF
• Art filters: 8 Advanced Filters plus 5 Film Simulation modes
• In-camera RAW processing
• Q button for list view of frequently-used menus and smooth configuration
• Hot shoe
• Wireless image transfer to smart phones and tablet PCs via Fujifilm Camera app
• Cool retro design, available in three colours: Black, Silver and　Brown