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Many business owners give AdWords pay per click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. While throwing together a paid search campaign, funding it, and watching...

By Jonathan Long A common question businesses are faced with is deciding between hiring a PPC management company and attempting to run the pay per click advertising campaign in-house. Often times it is a matter of attempting to save money, but when...

Company Name: GetPPCExpert Website: http://www.getppcexpert.com Description: Managing PPC accounts may perhaps be a full of twists and turns occupation. Running day to day management of paid search operation have need of an comprehensively understanding...

How to Increase Your Click-Through Rate As competition steepens for most sectors of our new digital economy, online marketing and paid search has rapidly developed into a backbone for success. Higher click-through rates are quite significant for any...

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets...