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Like any business vertical, any branch of economy, the app business is driven by advertising. It’s behind any doubt – organic traffic, driven by built-in search on app stores, isn’t sufficient to sustain app businesses, today app discoverability is one...

Get new additional traffic over a competitor, for a fraction of the cost on Google and Bing. Successful Ad Agencies always measure their success on the value they create for their clients, on the leads and traffic they bring, while continuing to improve...

PPC history might not be the sexiest subject on the interweb, but the history of advertising is probably a good one to explore when trying to forecast the future of PPC. So much went down before Google became the number one most popular online giant...

Facebook Clicks are all Fake! Twitter is full of bots! This woman is where all of your clicks are coming from! You’ll have read all these claims about fake traffic all around the web, normally from some disgruntled advertiser who spent hundreds of thousands...

Getting smoked by an algorithm update is tough. The loss of traffic, leads, and sales can be catastrophic while companies work to fix problems that led to the attack. If you’ve read my previous posts about Panda and Penguin, then you know I think it...