Ppc.org

PPC advertising is a common way of promoting a service or product on the internet. In fact, it is possibly the most common online advertising technique though that would depend upon definitions. Email marketing is popular, and even the very act of setting...

I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself...

NOTE: This is a long article but is worth reading if you’re in the tourism and accommodation industry – the recommendations here could easily be a 6-12 month project if you’re a small business so don’t be scared off! We do a lot of online marketing...

Do you ever wonder which online advertising channel is more beneficial than the other? AdWords or Facebook Small business owners often possess limited marketing budgets and need to focus their efforts on areas that will maximise return on investment...