Share
PPB Newslink@Expo January 11
January 11, 2017
Submit stories to JamesK@ppai.org
Top Stories
.
Johnny Cupcakes Hits A Sweet Spot With Marketers
By the time he was 16, Johnny Earle had run more than a dozen amateur businesses, from lemonade stands, yard sales and neighborhood haunted houses to doing magic tricks at kids’ birthday parties. A lifelong prankster with a quirky bent and a love of life, after high school Earle decided to flex his already-experienced entrepreneurial muscle.
Read more Johnny Cupcakes
Industry News
.
Reciprocity Road Supports PPEF’s Mission With $7,500 Donation
Reciprocity Road, an industry buying group that is celebrating its one-year anniversary this week at The PPAI Expo, made a $7,500 donation to the Promotional Products Education Foundation at its breakfast meeting this morning. Pat Dugan, MAS, PPEF chair and Sara Besly, PPEF Foundation manager, were on hand to accept the check.
Read more Reciprocity Road
Study Finds Consumers Want Brands That Care
Research suggests that increasingly, consumers want brands to show that they’re willing to earn their business. Research from digital agency Wunderman found that 79 percent of American consumers ages 18 to 65 say that brands must actively demonstrate “they understand and care about me” before they consider purchasing.
Read more Brands
thumbprint Acquires LOI Marketing
Distributor thumbprint in Apopka, Florida, has acquired Miami-based LOI Marketing (PPAI 282589), expanding the company’s influence in South Florida. Thumbprint has been in business for the past 22 years, providing print, promotional, apparel, direct mail, signage, inventory, shipment and storage solution services.
Read more LOI Marketing
PPAI News
.
Award Winners Celebrated At Expo’s Block Party
Tuesday night’s first-ever PPAI Block Party in Mandalay Bay Ballroom J was an evening full of lively conversations and networking. At its center was PPAI’s Walk of Fame Awards Presentation where PPAI recognized exceptional individuals and companies for their innovation and creative excellence.
Read more Award Winners
Mark Graham Interviews alphabroder CEO Norm Hullinger
Those who attended Tuesday’s Keynote Luncheon were treated to a fireside chat between Mark Graham, founder of distributor RIGHTSLEEVE (PPAI 221036), chief platform officer of commonsku and chef at PromoKitchen, and Norm Hullinger, CAS, CEO of industry apparel supplier alphabroder (PPAI 156993), the industry’s first billion-dollar company.
Read more Keynote Luncheon
Product Trends Uncovered At The PPAI Expo
They say it’s tough to reinvent the wheel—and that it probably shouldn’t be done—but promotional products survive precisely because they are reinvented, reimagined and reinvigorated to wow new generations of recipients year after year. When the show floor opened Tuesday to thousands of eager attendees, the exhibitors on site were prepared to wow them with their own innovative, stylish and purposeful products.
Read more Product Trends
Donated Products And Samples Can Transform Lives
When The PPAI Expo ends at 3 pm on Thursday, it will be the beginning of efforts to collect hundreds of products donated by generous exhibitors to benefit the Kids In Need Foundation. Since 1995, the Kids In Need Foundation has worked to ensure that every child is prepared to learn and succeed by providing free classroom essentials to underprivileged schools across the nation. To do that, the organization needs help from companies like those who attend and exhibit at the Expo.
Read more KINF
The Power Of Two Brings The Party Tonight To Luxor’s LAX Nightclub
This evening the fun is at LAX in Luxor Las Vegas, as PPAI and SAGE host The PPAI Expo’s Power of Two Party. Located in one of the best venues in Las Vegas, The Power Of Two Party is hands-down the most talked about industry event on the strip.
Read more Power Of Two Party
PPAI’s 2017 Webinar Schedule Starts With An Overview Of Upcoming California Regulation Changes
PPAI’s webinar series opens 2017 with a look at upcoming regulatory changes in California. The schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners.
The Next Wave Of California Regulations: Priority Products Legislation
January 25, 1 pm CST
PPAI’s
live and on-demand webinars enable industry professionals to continue their professional development anywhere, any time.
SAGE Fact Of The Week
.
January’s Email Campaign
Send your clients and prospects some fresh product ideas this month with our new January email campaign! This predesigned marketing email features some of our favorite bags, boxes, and other packaging essentials to put the finishing touches on promotions. This email is ready to send now in SAGE Online!
Learn more about SAGE Email Campaigns.
PPAI distributor members can join SAGE at no additional cost through the
Power of Two relationship. Contact SAGE today at 800-925-7243 or visit
www.sageworld.com to get started.
This Month’s PPB
.
Relationship Goals
As a promotional products distributor for more than 34 years, I’ve learned to consistently hit the bullseye by delivering promotional products that meet or exceed our clients’ expectations. It’s a process that includes the crucial elements of proper branding, choosing safe and ethically sourced products, and delivering on time. In my experience working with suppliers, six steps have helped me hit the mark on client campaigns and projects again and again.
Read more Relationship Goals
Misprint At Heart
Iain Walker, president of Toronto, Canada-based SVS Marketing, fell in love with making music as a teenager when he started playing the bass. Walker eventually earned a degree in recording engineering. While his music career eventually morphed into a side gig (his band is called The Misprints), it allowed him to get a taste of being an entrepreneur and it led him to his first job in the industry—and all the way to heading up the full-service promotional agency.
Read more Walker
Fast Forward
Find out about Snapbot machines, which dole out picture-taking sunglasses, called Specs, manufactured by the company formerly known as Snapchat—now just known as Snap. Spend Five Minutes With Jay Deutsch, CEO and co-founder of BDA, Inc., as he shares how the Woodinville, Washington-based distributor applied its expertise in bobblehead promotions to turn heads in the marketplace. Learn how to make sure to keep your brand promise and see how a major food brand opened a can of marketing genius.
Read more Fast Forward
Contribute To PPAI Publications
.
Well Preserved
Market to Market in March explores the museum and preservation industry. Distributors, please share case studies on the following: incentive programs for museum and preservation group donors, recognition programs for volunteers and staff, giveaways for guests and visitors, and self-promotions. Suppliers, please send high-res images and descriptions of products that can be used as branded giveaways to patrons, thank-you gifts for donors, recognition items for volunteers and staff, and gift-shop items for guests. Please send
submissions by
January 13.
Posh Pastimes
In April’s
PPB Eye On Apparel will showcase country club sports—think tennis, golf and swim attire. Suppliers, please submit high-resolution product images and product descriptions. Distributors, please send marketing case studies for some recent successful promotions.
Submissions are due by
February 1.
Nature Knowledge
PPB’s April Editor’s Picks wants the dirt on promotional products are useful in the great outdoors. Suppliers, please submit high-resolution product images and product descriptions. Distributors, please send marketing case studies for some recent successful promotions.
Submissions are due by
February 1.
A Distributor Asks: As a distributor who counts on timely payments to meet financial obligations (including sales commissions for employees), how should I handle large supplier companies who make paying in 120 days a regular part of doing business with them? Or how do you handle companies that look for any small mistake in an invoice and automatically.
Email your answer along with your name, title and company name to Question@ppai.org by February 1 for possible inclusion in an upcoming issue of PPB
magazine.
Need peer advice? Send your question to Question@ppai.org.
Read the answers to each month’s question here.
Industry Job Listings
PPAI Website
PPAI Publications
Subscribe To PPB Newslink
Advertise In PPB
<a data-fontcolor="3" href="http://www.mmsend95.com/link.cfm?r=mY-1qG9SuuXuV4W0bbbCSg~~&pe=0Adc1f3F-VLACbgXxnlKqh2Nsm6OAJcLXOGTEFFY0Wj1RVGmSjQdsB0K15y4q4tFBUoMIqLLNqJGviLynqcByA~~" style="color: rgb(34, 79, 212); line-height: 20p