• • • • • • March 24 • 2015
SEND NEWS TO JAMESK@PPAI.ORG • • • • • •
Top News
More Paid Time Off Tops Employee Wish List For 2015
More paid time may be a more valuable employee benefit than managers suspect, new research suggests. A survey by staffing firm Accountemps asked workers what, other than additional compensation, tops their wish lists for their jobs, and 30 percent chose more paid time off, with better benefits following at 26 percent. In contrast, when asked which workplace perk they think their employees are most interested in receiving this year, 41 percent of CFOs said better benefits, and 19 percent said more vacation days.
Read More PTO
Industry News
Survey Finds Value Of Marketing Analytics Universally Recognized
A majority—86 percent—of marketing executives and business leaders rate analytics as very important to marketing success, while 14 percent cited it as somewhat important. However, only 84 percent are currently investing in analytics. The report comes from digital marketing firm Regalix in its survey, “State of B2B Marketing Metrics And Analytics 2015.” The survey compared the opinions of more than 300 directors and senior executives of B2B companies.
Read More Analytics
Small Businesses Believe In Mobile Apps’ Value Despite Obstacles
In a survey of its small-business customers, web hosting company Endurance International Group found that while most (68 percent) of its customers believe mobile apps would benefit their business, 78 percent have no mobile solution or mobile app. Speaking to more than 900 of its clients for its “2015 Small Business Perspectives On Mobile” report, Endurance found that less than 10 percent had a mobile application.
Read More Small Businesses
Geiger Releases Update On Carbon Neutral Initiative Participation
Distributor Geiger (UPIC: geiger) has announced results of its participation in UPS’ carbon neutral program. Two years ago, the Lewiston, Maine, company entered into a contractual carbon neutral program with UPS for all of its shipments in North America.
Read More Geiger
PPAI News
PPAI’s Technology Awards Honor Industry Technology Excellence
In an industry that prides itself on developing creative marketing programs, technology continues to play a strong role in its success. It takes a certain individual with keen vision and unconventional thinking to create innovative and awe-inducing technological solutions. These individuals deserve recognition; this is where the PPAI Technology Awards come in.
The Technology Awards recognize PPAI members for development and effective use of technology in a variety of applications and this year has added and updated a number of new categories. PPAI is accepting submissions for the Technology Awards until April 17. Click here for more information and to submit an entry.
Sales Calls, Fair Labor, Other Issues Explored In PPAI’s Webinar Series
PPAI’s online education schedule will in the coming months offer sessions focusing on sales advice, corporate responsibility, product safety and other issues.
Read More Webinars
Product Responsibility
NHTSA Levies $10 Million Fine Against Car Seat Manufacturer
The National Highway Traffic Safety Administration (NHTSA) has fined Graco Children’s Products $10 million for failing to provide timely notification of a defect found in more than four million car seats. In an illustration of the sizable monetary damages companies can face for failing to follow proper product responsibility procedures, Graco must immediately pay the federal government $3 million and pay an additional $7 million in five years, unless it spends the same amount on steps to improve child safety.
Read More NHTSA
Mark Your Calendar For The 2015 PPAI Product Safety Summit
Registration is now open for the 2015 PPAI Product Safety Summit, September 28-30 in Bethesda, Maryland. The Summit brings business and compliance leaders from across the industry to discuss product safety issues and the business implications and challenges they face.
The Summit offers two days of education featuring distinguished speakers, industry thought leaders and representatives from product safety labs and product certification groups. All Summit attendees will also receive a binder containing best practices, testing protocols and recall resource materials.
Click here for more information and to register.
People News
Goldstar (UPIC: GLDSTAR) has hired Peter Farman as national and strategic accounts manager on the East Coast. Farman brings more than 20 years of promotional products industry experience to the San Diego, California, supplier, and he has worked on both the distributor and supplier sides of the business. He has been with Sanford B2B for the past 14 years. Farman is also an active industry volunteer, former committee chair and SAAGNY board member.
Stromberg Brand (UPIC: 1ASTRMBG) has hired Northwest Reps, a multi-line sales group, to represent the Valley Cottage, New York, supplier in the Alaska, Idaho, Montana, Oregon and Washington. Northwest Reps’ team includes Greg Jackson, Pat Dore and Alan Rice.
Dallas, Texas-based supplier RiteLine, LLC has hired several multiline reps to represent the line. In Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma and Texas, it will be respresented by Larry and Kyle Krause of LDK Marketing; in Minnesota, North Dakota and South Dakota, it will be represented by Stephen Elias of Elias Marketing, Inc.; Iowa and Nebraska, it will be represented by Joe Keely, MAS, of Select Lines Marketing ; in Indiana, Kentucky, Michigan, Ohio and West Virginia it will be represented by Dan Alspaugh of Promotional Partnering Group; and in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and Washington, D.C., it will be represented by Mike Rubin and Rob Craxford.
The Philadelphia Area Promotional Products Association (PAPPA) has named Patti Ward its executive director. She will be responsible for overall management of PAPPA and brings 13 years of industry experience to the role. Ward is also currently the executive director of the Three Rivers Advertising Specialty Association (TRASA) serving western Pennsylvania and West Virginia. She will manage both associations and when possible, have the associations work collaboratively to better serve central Pennsylvania.
Accolades
OmniSource Marketing Group President Janie Goldberg Recognized By The WBENC
Janie Goldberg, president of Indianapolis, Indiana, distributor OmniSource Marketing Group, Inc. (UPIC: OMNI007) has been named a Women’s Business Enterprise (WBE) Star by the Women’s Business Enterprise National Council (WBENC) at its Salute to Women’s Business Enterprises gala on March 19.
Read More OmniSource Marketing Group
SAGE FACT OF THE WEEK
In Defense Of Fun: Why You Should Mix Work And Play
Did you know having fun at work improves your productivity, creativity, and can even improve your health? This SAGE Blog post will teach you more benefits of having fun at work as well as how to create a fun work environment.
PPAI members can join SAGE at no additional cost through the Power of Two relationship. Contact SAGE today at 800-925-7243 or visit www.sageworld.com to get started.
This Month’s PPB
Need For Speed
Expedited shipping helps promotional consultants bring success to clients quickly.
Read More Expedited Shipping
No Products, No Sale
When a supplier misses your in-hands date, these steps can save the sale.
Read More Missed Dates
Step By Step To More Sales
Instead of adopting the common haphazard approach to prospecting, it’s time to think of every outreach effort as part of a larger campaign to engage prospects.
Read More Prospecting
Contribute To PPAI Publications
Creative Collaboration
Artists, designers, photographers and writers need promotions as creative and visionary as the works they produce. Market to Market in May examines the creative services industry; if you have clients in this field and case studies showing how promotional products boosted their business, contact Jen Alexander by March 26. Suppliers, send high-res images and descriptions of products that complement creative services business programs and campaigns.
Safety First
PPB is looking for apparel from the safety/work wear category—items that keep you cool, warm, cozy and safe while you work. It also means sturdy apparel that can take a beating. Suppliers: Send high-res images and product descriptions of your shirts, vests, jackets, aprons, hats, etc. Distributors: We want to know your tried-and-true work wear items. Please send all submissions to Tama Underwood by April 15.
A Supplier Asks: We’d like to increase our in-house inventory levels for some of our most popular products. This is one of the riskier things a business can do, so how do we know if we’re ready?
What’s Your Answer? Email answers along with your name, title and company name to Question@ppai.org by April 15 for possible inclusion in an upcoming issue of PPB magazine.
Need peer advice on a sticky situation? Send your question to Question@ppai.org.
Read the answers to each month’s question here.
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