• • • • • • July 8 • 2014
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Top News
U.S. Advertising Spending Expected To Jump 5.3 Percent In 2014
Media advertising spending is expected to surge 5.3 percent in 2014 to more than $180 billion, driven primarily by growth in the mobile and TV advertising segments.
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Industry News
NewClients Enters Into Exclusive Agreement With PromoWest
NewClients, Inc. (UPIC: clients) has brought Bozeman, Montana-based PromoWest (UPIC: pwppai) onto its team, effective immediately.
Read More NewClients
PMA, ILWU Continue Contract Negotiations
PPAI is joining with the National Association of Manufacturers (NAM), the National Retail Federation (NRF) and 61 other organizations to encourage the Pacific Maritime Association (PMA) and International Longshore & Warehouse Union (ILWU) to continue in the contract negotiations process. The PMA and ILWU are negotiating a labor contract governing nearly 20,000 workers at U.S. West Coast ports and the situation remains fluid.
Read More Labor
U.S. Unemployment Rate Drops To Lowest Level Since September 2008
The U.S. added 288,000 jobs in June and the unemployment rate shrank to 6.1 percent, its lowest point since September 2008, the U.S. Bureau of Labor Statistics has reported. Employment in the country has grown by more than 200,000 jobs-per-month for five consecutive months, the first time it has done so since the late 1990s.
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BPMA Booth 'Rocks' At London’s Marketing Week Live
On June 25-26, the British Promotional Merchandise Association (BPMA) and more than 40 BPMA members represented the promotional products industry in the Personality Zone at Marketing Week Live. The exhibition, which showcases different dimensions of the marketing mix, took place in London’s Olympia exhibition center.
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PPAI News
Best Bosses Nominations Open Today
On the heels of identifying the industry’s Rising Stars, PPB is starting its annual search for the industry’s best bosses. We’re looking for some of the most respected people managers out there—those who listen, set good examples and help their subordinates achieve their top-level performance. If you consider your boss among the industry’s best, send in your nomination by the July 22 deadline. Please note that all nominees must be employed by PPAI member companies and previous winners are not eligible. Click here for the nomination form.
July Issue Of PPB Tablet Edition Now Available
The July issue of PPB’s tablet edition, featuring a cover story on 2013 industry sales and 2014 forecasts, is now available on the free PPAI Media App. PPB’s tablet editions feature integrated video, web links, pinch-and-zoom images, share options, and vertical and horizontal design orientations.
Read More Tablet Edition
PPAI Webinar Series Looks Ahead To Congress’ August Recess
This month, PPAI’s webinar series examines a number of the technical and regulatory aspects of the promotional products industry, as well as how to take advantage of the August recess to connect and communicate with legislators and their staffs.
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The PPAI Image Awards Are Looking For the Industry’s Most Creative Companies
Building a brand image requires a lot of time, planning and creativity. Each year, the PPAI Image Awards recognize member companies who differentiate their services by effectively branding and marketing their business with a touch of creativity. Competition categories include Self-Promotion Campaigns, Branding, Printed Supplier Catalogs, Electronic Supplier Catalogs, Printed Distributor Catalogs and Electronic Distributor Catalogs. The date to enter a submission is now July 25 and companies looking to put their best on display should enter today. For more information, contact awards@ppai.org or call 972-258-3070.
Enter PPAI’s Pyramid Awards Today
The Pyramid Awards are the cream of the crop when it comes to creativity and ingenuity in promotional campaigns. The 17 competitive categories spotlight the best-executed promotional products campaigns of the year. The competition is open to all PPAI distributor members and regional associations. The submission period has been extended to July 25. Submit a campaign online and for more information, contact awards@ppai.org or call 972-258-3070.
Product Responsibility
CPSC Commissioner Robinson To Join The PPAI Product Safety Summit
Marietta Robinson, commissioner for the Consumer Product Safety Commission, will join the PPAI Product Safety Summit as a keynote speaker at the August 13-14 event in Boston, Massachusetts.
Read More Product Safety Summit
Industry’s Leading Companies Adopt PPAI Code Of Conduct
More than 1,000 of the promotional products industry’s largest and most well-respected companies have adopted the PPAI Code of Conduct. To date, 1,032 companies have signed onto the voluntary code.
Read More Code Of Conduct
People News
Standard Register, parent company of industry distributor WorkflowOne (UPIC: SF00001), has expanded its promotional marketing business under new leadership. Michael Giachetti will lead the team as vice president and general manager for promotional marketing. The company is also adding four strategic promotional marketing leadership field positions. Three have been named: Chandra Geschwill in the South, Brad White in the West and Joe Whitman in the Midwest.
Distributor Goldner Associates (UPIC: GOLDNER) in Nashville, Tennessee, has brought Bill Petrie on as director of business development. Petrie has 14 years of industry experience, most recently as vice president of promotional marketing at Guy Brown (UPIC: GUYBRO). He has also served on the board of PPAChicago and is currently a mentor through PromoKitchen. In his new role, Petrie will be responsible for developing new business opportunities and growing the company’s sales.
Promotional PSI (UPIC: PromoPSI) in Carrollton, Texas, has added Susan Rosso to its team as its new supplier sales representative. Rosso has been in the promotional industry for more than 17 years and will be working with distributors in the Northeast territory—Delaware, Maryland, North Carolina, New Jersey, New York, Pennsylvania and Virginia.
Mark Larned, president of Freedom Line Marketing (UPIC: F603929), has joined supplier Dorcy Special Markets Division (UPIC: Dorcy) to represent the Columbus, Ohio, company throughout Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
Ash City (UPIC: ash0001) in Richmond Hill, Ontario, has promoted Tom Alavi to dedicated sales representative for the greater Toronto area west territory. Alavi joined the supplier in 2012 as an inside sales representative and most recently served as inside sales supervisor at the company. In his new role, he will be responsible for building relationships with suppliers, growing sales and acting as the point of contact for customers in his area.
Eric Cox, a member of Phoenix, Arizona-based Graphco Line’s (UPIC: GRAPHCO) customer service department, has been certified as the supplier’s product safety ambassador with PPAI. Daniel Estrada has also joined the company’s customer service team, while Delca Kaster is now head of its sample department.
SAGE FACT OF THE WEEK
Make It A Hole In One
Whether it is a company tournament or a team-building activity, there is nothing like spending a summer day on the golf course.
Read More SAGE
This Month’s PPB
Structuring An Effective Sales Agreement
Relationships with salespeople are the cornerstones of the promotional products business. It’s fair to say that these relationships need to be built on a formal structure or foundation to be most effective.
Read More Sales Agreement
Riding The Pony Express
The American Gas Association sends out a message to the masses at the world’s biggest horse races.
Read More Pony Express
Celebrating The Best Of The Industry
During the second annual Promotional Products Work! Week, sponsored by PPAI and held April 21-25, industry companies celebrated the crucial role promotional products and skilled promotional sales professionals play in all aspects of advertising, marketing and business. Suppliers and distributors produced efforts that, when combined, demonstrated the power, value and effectiveness of promotional products in their communities.
Read More PPW!W
Contribute To PPAI Publications
All Things Bright And Beautiful
October Editor’s Picks will feature promotional products with a bit of “bling”—mirror finishes, crystal accents, neon brights and metallic shades. Distributors should submit case studies and suppliers should submit product descriptions and large, high-resolution images of their product picks to Jen Alexander by July 11.
Roll The Dice
October’s Market to Market looks at the gaming industry. Distributors are encouraged to share case studies of programs they’ve built for casinos, bingo halls, raffle contests and races, as well as tips on working with gaming industry clients. Suppliers should submit product descriptions and large, high resolution images. Email Jen Alexander by July 11.
Heads Up
PPB is featuring headwear in October, so send your caps, hats, visors and beanies to Tama Underwood by August 1. Entries should include a brief product description and high-resolution image.
What Would You Do?
A Distributor Asks: A multinational corporation just relocated to my area, and I would love to get a piece of its marketing budget. Do you have any suggestions for getting my foot in the door?
What’s Your Answer? Email answers along with your name, title and company name to Question@ppai.org by July 31 for possible inclusion in an upcoming issue of PPB magazine.
Need peer advice on a sticky situation? Send your question to Question@ppai.org.
Read the answers to each month’s question here.
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