The American Marketing Association (AMA) is holding is 2013 Symposium for the Marketing of Higher Education this week in Boston, Massachusetts. The event focuses on the latest practices, tools, technologies and trends in higher education marketing. PPAI is a sponsor and exhibitor at the event.
PPAI is participating because the higher education market is one of the top “vertical” markets for the promotional products industry. Partnering with AMA to serve this market segment provides both an opportunity to deliver the Promotional Products Work messaging through PPAI research as a strategic marketing planning tool, as well as demonstrating the power of partnership with promotional products consultants. Through the AMA outreach PPAI has been able to make many referrals to consultants via the www.promotionalproductswork.org consultant zip code search tool.
Jeanette DeDiemar, Ph.D, associate vice president for university relations and director of integrated marketing and communications at Florida State University (left), and Shirley Melikian Armbruster, associate vice president for university communications, California State University, Fresno, visited the PPAI booth prior to their presentation, "When Doing Isn’t Enough: Show Impact of Your IMC (Integrated Marketing Communications) Strategy."