The Bullet Proof SEO Plan
SEO Planning, step by step techniques
How to rank a website with SEO?
You just made a great site (to use a familiar tune!) Super well designed, the Rolls Royce of all the websites combined, which will change the lives and future of all surfers in short, a great revolution in the Web universe … But honestly, back a bit on land, which he will enjoy if you have not considered an effective method to reference it?
How do you get a major traffic and excellent conversion rate if you are not visible and no one knows your site on the web?
We will, in this case, go through all the key steps and essential to a good SEO, so you can reach (with some effort anyway!) In the first places of certain queries.
Preliminary study
Observe competition
This step is a real necessity. Remove, return to dive into a pool before checking the level here can hurt the finish! We must stop thinking that you are alone on the market, you are the best and that no one can match you! Competition is fierce on the web and so you need to inspect and analyze your competitors in every detail if you want to reach their position or better, exceed them.
Here are some things to look priority:
the tree and the structure of their site (sitemap, topics, links accessible from the home page)
ergonomics and defined graphic
Keyword semantic vocabulary and everything associated with their site through SEO tools available on the market
sources, titles, headings, images, documents, videos etc …
all their inbound links and referring domains, but rather tedious study that will allow you to better know your opponent and know who you are going against you “beat” (if McDonalds or Pizza Hut is not won!)
Studying his target
Another key aspect before moving to the optimization is to determine to whom your site and your products so as not to make mistakes in your marketing communications, writing your content and the overall design of the site . In general, one can notice that Internet websites like fast, clear and easy to use which is why I consider it essential to spend a relatively long time at this stage to provide a site ergonomically designed, fast, bug-free, consisting of pages clear editorial content and well written, hosted on a powerful server that will seduce your target users, a time that may be ultimately profitable with significant traffic (obviously your marketing offer should be interesting and your services, impeccable!)
Analyze trends
Knowing the evolution keywords trends allows one hand to evaluate the frequency of a given search term, and secondly, to visualize periods of “rush”. All these studies are easily achievable with the Google Trends tool to generate multiple queries based on a country, a region, a city or tongue. This step is necessary to anticipate certain events or periodic buzz for which the SEO must imperatively be operational. It should generally plan to start the SEO this type of query, a month ahead of schedule.
Identify key phrases for each page
Before tackling the part called ‘technical’ SEO and put your hands dirty, we have to define all your semantics vocabulary without which it will be impossible to be referenced. I’m sorry if I have to break a myth in you but SEO is neither sorcery nor magic!
So how to go about it and what solutions are there for this?
· The general intuition you in relation to your activity or theme,
· The views of outsiders enriches the vocabulary that you would not have necessarily thought
· Databases sites are also very full but sometimes English and pay (wordtracker.com, keywordeye.com, SEMrush, wordstream.com, keywords …)
· Generators Keyword tools are very interesting because they indicate the average monthly volume of queries entered. Please note that using the Google Adwords Keyword planning tool now requires opening an account but fortunately for free access if you do not set campaigns. More details on using Google Adwords
· The autocompletion allows automatic complement a search through Google Suggest and Google Instant Search, and add more terms as well,
· The spelling mistakes should not be neglected in your keywords searches, this can range from the simple syntax to add fault singular / plural or the feminine / masculine (For example if your word- Rump key is, you will probably integrate rhumsteack!)
In order to optimize the positioning of your website on a maximum of queries you will have to play both on two tables Keyword strategies:
The short consisting behind to be well referenced on some keywords (composed of 1 or 2 words) high traffic
The long tail to be well referenced consisting of a large number of keywords (composed of more than 2 words) low traffic
On-Page Optimization
Write relevant content
This is another reminder, but the content must be unduplicated, single theme and essential keywords of your business should be placed intelligently and without suroptimisation, one is right! This is not an easy task, and it is undoubtedly the most delicate. You will surely face many dilemmas: write for humans while satisfying the robots, write a personal and sincere content, or a catchy marketing content giving desire to be shared. But one way or another, whatever your choice, the writing must be the pillar 1 of your SEO strategy, otherwise you will have little chance to climb to the top of the charts!
Accurately define page titles
The Title tag is still fortunately a significant influence criterion referencing a page. It provides very important information to robots on the composition of a page and its thematic hence the importance of choosing its own description for each page (on average about ten words), the recovery of the essential keywords in Title and consistency between the title and the content of the page.
Set Meta tags to pages
The description meta tag is a criterion referencing less regarded by search engines but for any time of amendment to engines as Internet users, some more information about the content of the page, hence the importance of a unique description, relevant, composed of keywords different from the Title tag and comprising an average of 20 to 30 words. Meta keywords tag on it is unfortunately almost no consideration by the engines, so plan to learn without much time to spend.
Structuring its contents with header tags
They correspond to the formatting tags <h1> … <h6>. This practice well known in the SEO content still plays a vital role and allows the robot to better understand the textual content of the paragraph that follows and thus better classify and reference information of the page. However, it must follow certain rules as consistency between the title and the associated header paragraphs, clear titles, short and understandable, but also the use of keyword phrases to define these headers.
Beware also to respect the logic of the organization of content on the web, called inverted pyramid, which consists of going from general to more detailed thanks to headers 2nd …, 6th floor.
Optimize file names
It is essential to correctly name all the different types of internal documents to the site (images, videos, Slideshare, pdf documents, word, exel … etc) if you want them to be highlighted in engines. For this you will need to use names clear, understandable, relevant to the theme of the page and compounds keywords of your business. It is also very important to educate the ALT and TITLE tag images with keywords related to the page where the images are.
Optimize the structure of its URL
Studies have shown that perfectly URL correctly defined with understandable words and compound groups of keywords were ranked much better in the search engines as unclear exotic URL. If it is not possible to correct the URLs of your pages (it is often the case for dynamic sites), then you have to consider going through rewrites URLs in the .htaccess file.
Establish canonical URL
This is a necessity if you are confronted, even within your site content or to related pages, and want to be spared by the big bad Panda! This is the case among other CMS that can generate many identical content generated URLs with session variables, identical products cards or site redesigns. Each similar page, you need to define a canonical page reference which you indicate in a Canonical URL tag within these same pages. You will find in this article the site Abondance all boards to properly implement a canonical tag
Integrate data enriched “rich snippets”
Rich snippets are not, at present, a supported referral criterion in the general Google algorithm but they are a real added value for users and promote undoubtedly website traffic. Schema.org is currently the best managed solution for all engines.
Off-Page Optimization
Index pages in engines
This is usually a step induced by others but if you missed some or still do not notice your pages in the indexes of engines, it is essential to perform the following actions:
· Check that the website pages in the index with the instruction “site monsite.fr” If no connection appears after a few days, you will realize the following activities
· Manual registration in search engines
· Obtaining inbound links from other sites or directories
· Publication of the URL in social networks
· Designing a sitemap file containing the list of all pages of the site or through the meta tag <meta name = “robots” content = “index, follow”> or robots.txt file that allows it to be contrary to do not reference some pages too common either with little text, or under construction.
Making his site “Responsiv Design”
This is to adapt the dimensions of its site to all currently existing screen formats (PC, tablets, smarphone) maintaining a single source program, are simply the CSS files that will be impacted. Clearly, the site content will be identical on each format, it is only the presentation that calquera on the media type.
Duplicate its site for mobile version is an indication against-referencing of it and you will then embark on the downward spiral of the Panda penalty for duplicate content.
Build quality netlinking
By generating links from trusted sites, but that is not enough, we must also ensure that:
Links to be hard with a tag <a href = “mylink”> ancredelien </a> and dofollow
The anchors of source pages are diversified, contain important keywords and same subject as the target page,
The page source is not packed with a large amount of links on pain to collect a very small link juice and therefore not beneficial to your site,
The source page containing the link is a home page, rather than a lower-level page to avoid loss of link juice,
The links are not from sanctioned sites
They are clearly visible in the middle of a textual content
Let them not artificial whether natural or advertising or purchased, and not from a multi-bid on different sites or else watch the Penguin sanctions.
Perform the necessary 301 redirects
Redirect old pages to the new URL through redirects in the .htaccess file, in the case of a site redesign or website creation.
Create an internal networking between the site
This step should not escape because it is supposed to optimize the internal ranking of your site. There are, for this, several solutions:
Link all pages of the site by making them available on all pages each of them through a site map,
Prioritize your internal linking into categories (Level 1), into subcategories (level 2) and sub-categories (level 3), links level 1 pages will point to pages on level 2 links pages Level 2 will point to the pages of Level 3,
Link a few pages together by theme, the linking silo, placing the links of the pages in the middle of editorial content,
Linking pages freely between them, such as a deep page and a top level page
Linking the home page to the latest content, or timeless records through the creation of specialized topics.
Method to reference a site in search engines
Method to reference a site in search engines
Information to integrate computer graphics on your site
Source image to download: http://www.pinterest.com/pin/381257924675727883/
Link associated with adding, http://www.pole-poisition-seo.com/2013/09/methode-de-referencement-d-un-site.html
Reduce its page load time
This aspect is important because it is part of the criteria of the Google algorithm. If you bypassed this step, it can cause a significant loss of traffic to your site when we know that a quarter of internet users leave a page that loading time is greater than 4 s. You can view all Google rules and regulations regarding the loading time of the pages of a site. All seo tools to audit their web pages: PageSpeed, GTMetrix, WebWait.com.
Solve the problems of blocking factors
The use of frames and flash is strongly discouraged. Regarding pages using javascript and ajax, careful codification of links that Google bots may not always follow (see Google’s rules about ajax Exploration and URLs not followed).
Poor URL structure can be a serious handicap in SEO of a site as the presence of variable parameters generated from the html forms and instructions ajax requests. It will, in these cases, consider rewrites of URLs, Google crawlers do not really enjoying the characters? and & (much like the children with spinach!).
Drop-down menus and internal search engines are, too, much better tolerated.
Correct errors in pages 404 Not Found
The arrival of a user on a page style “sorry, the page no longer exists” is an experience rather disappointing and memorable because it is perhaps the first and last time this net comes to visit you! Make cleaning before the arrival of your guests!
This monitoring is essential and accessible from the GWT at the section Exploration subheading Crawl errors (more info about pages not found).
For each link not found your site, you must:
or make it match the new page using a redirect in the .htaccess file,
or modify or change the link on the source page, but this is unfortunately not always so simple, there will be you as the previous solution.
Install the Google Analytics analysis tool
Webanalytics This tool will enable you to measure in detail the audience of your site using many statistical analyzes. It is essential to assess the quality of SEO and optimizations on a site. This powerful tool will allow any e-commerce site to measure the impact of its actions on the web (number of visitors per page, the visitor profile, origin of visitors, click-through rate per page, bounce rate, … etc.) and be able to rectify the bad results during or non-adapted to the target strategies.
Establish local SEO
The goal of local SEO is undoubtedly to increase the conversion rate of a website (not the click through rate) and the best way for that is to be as visible as possible in the geographical area of near to consistently appear in the top positions. This procedure is done with the inscription of the site on Google Maps involves creating a local G + page.
To improve this visibility, it is best to integrate geolocation Google Maps plan of his company at the contact page, and make its site accessible on all formats (Responsiv Design) essentially mobile, with 50% of local searches are made from a mobile phone. For more information on the topic: 7 Ideas for effective local SEO, the 2013 criteria for a good local SEO
Design a Blog
Create a blog to its main site presents a double interest. The first is technical because it will let the power of the blog with fresh content and regular guaranteed fast indexing pages and constant evolution of this blog (it is important to think about feeding the robots if you want that they come to visit you often!)
The other aspect is the popularity and traffic you’ll bring through this “fresh” content interesting for your users, so as to retain and increase the links pointing to your “money site”. It is also important to remember that a blog should not be advertising and should aim to share content from a nearby similar theme or that of your “money site”.
Include the user experience
The user must be central to the design of a site as an inconclusive user experience will have an inevitable negative impact on site traffic and SEO. Therefore, the following must be provided at the time of completion of the site and its pages:
· Ergonomics: navigation ease
· Design: establishment of a graphic
· Reliability: zero bug
· Security: confidentiality of the database
· Intuitive: usability
· Accessibility: content accessible for all
· Credibility: relevant and reliable editorial content
Social networks
Integrate Google Authorship for authors
This system will allow Google to identify and enhance the authors of sites or blogs recognized by giving them ownership of their contents using the rel = author tag to specify for each content. It is then AuthorRank who will assess the level of authority and increase the positioning of the site and its pages if the author is recognized in its field and its theme, so if it has a strong authority.
Integrate Google “PublisherShip” for companies
If you are a company or an owner of a service, an online store, creating a G + business page is a crucial step in the visibility of your site.
The advantages are many:
· Viewing inset right in the SERP containing the last post made on G +
· Link between G + page and your site,
· The number of one of your page will be calculated as follows:
[Nb 1 page + G] + [nb 1 G + badge to your homepage] +
[Page Number of subscribers G +] + [Number of community members belonging to you]
The implementation of this functionality is done very simply by defining your G + page in a tag <a href= “url-page-google+” rel = “publisher”> ancredelien </a> at the page host your site.
The link between the site and the page is validated on the Google+ page by the “add your site”.
Make its shareable pages on networks
Write great content is one thing, but do not make it possible for users to share on the web is a monumental mistake. It’s almost as if you throw a bottle into the sea, there is little chance that someone gets it.
It’s a bit the same with your content, to be read many times and new links are generated to it, it is necessary to view the sharing buttons different networks (Google+ , Facebook, Twitter, Pinterest, LinkedIn, etc …)
Promoting its contents and web pages on networks
Is a necessity at present for anyone who wants a minimum of visits, whereas in the past, a simple Facebook page enough.
Hence it is essential to be present in a large number of social networks to increase their traffic and therefore its chances of visibility in the engines. This presence will be two-fold, it will allow you on one hand, improve your popularity through like, RT +1, comments, share your publications, but also to easily get a lot of links and improve your netlinking effectively.
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