Wappingers Falls, NY (August 7th 2013) Follr, Inc. (www.follr.com) today announced it has formed a marketing partnership with Vanguard Properties (www.vanguardsf.com), a San Francisco based real estate company. The deal provides Follr Digital Identity Websites to every Vanguard Properties real estate agent, a product that is part of a full featured marketing suite including AgencyLogic single property Websites, Facebook Business Pages and a Facebook application. An example Digital Identity Website can be seen at janesmith.info.
A Follr Digital Identity Website organizes and aggregates an individual’s online information making it accessible via one memorable Website address. It additionally allows Vanguard to leverage agents online connections to broadcast company social media content including tweets, blog posts, pinterest images and Facebook content protecting their brand while simultaneously driving online traffic to official marketing channels. It ultimately represents a company’s story using social media and Web-based content.
“We have a long standing relationship with Vanguard and so are especially happy to be have formed this partnership,” stated Follr CEO Stephen Fells.
Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and are also included in the latest e-PRO® technology certification. The product has real estate specific functionality and social profiles including realtor.com, ActiveRain and Inman News.
Follr is an integral part of the AgencyLogic social marketing platform which leverages automation ensuring REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to an AgencyLogic single property Website automatically update the agents primary marketing Website, Follr Digital Identity Website and Facebook business page ensuring dissemination of accurate, real-time data while simultaneously complying with Facebook terms of service. This is achieved without the limitations often put in place by MLS’s ensuring effective, data rich and visually appealing real estate marketing. Agents can also opt into free listing data syndication to multiple real estate Websites and portals.
“We are honored as a company to have been chosen as the exclusive Real Estate firm to launch Follr in the San Francisco Bay Area. Vanguard Properties prides itself as always being at the forefront of marketing and this partnership lives up to what our agents and clients expect from our company” Mitch Laufer, Director of Marketing, Vanguard Properties.
AgencyLogic provides the lowest price single property Websites in the industry. They recently announced details of a subscription platform takes that allows any size of company, from small brokerages to national franchises, to offer their own marketing suite complete with single property Websites, Digital Identity Websites, Facebook Business Page and a Facebook Application. This can be achieved any domain name, company branding and message. For real estate vendors a revenue sharing program also exists.
The single property Websites include enhanced mobile functionality and free SMS and QR code integration. With more and more traffic coming from mobile devices every single property Website is mobile-enabled to guarantee it can be seen quickly and clearly on every mobile phone.
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites and business networking tools to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell it’s story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline personal and business information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world. Follr is funded through Blossom Ventures.
About Vanguard Properties:
Vanguard Properties (www.vanguardsf.com) is a San Francisco real estate company.
PHILOSOPHY: YOUR SUCCESS IS OUR SUCCESS – Professionalism is paramount at Vanguard Properties and we base our culture on an unwavering belief that we can make a difference in your real estate buying or selling experience.
Quality is never an accident; it is always the result of sincere effort, intelligent direction and skillful execution. As your Vanguard representative, we will commit ourselves to understanding your individual needs and we will promise to provide you with the kind of quality service that will exceed your expectations.
For more than 25 years, Vanguard Properties has offered impeccable service to buyers and sellers in San Francisco.
We are proud of our team of professionals, who are service-driven and passionately share in your goal to find the home that’s right for you in the manner that fits your lifestyle.
Our agents are skilled and educated real estate professionals who are experts in contract negotiation, escrow processes and can offer an enormous array of resources to fit your needs. They provide intelligent direction and skillful execution on both the buying and selling side of any transaction and will successfully assist you and your buying public with the daunting and sometimes overwhelming task of educating all parties toward making an “informed” decision.
We understand what it takes to achieve a successful purchase transaction, coupled with our access to the best in on-line technology, will assure you that your real estate transaction is professionally and properly managed from beginning to end and will leave you and your seller with a positive experience.
COMMITMENT – At Vanguard, we stake our reputation on every relationship we create. Your unique client experience will be built on the high degree of professionalism and on our commitment to delivering service tailored to your individual needs, at every point of contact. With Vanguard by your side, you can feel confident that all aspects of your development are in good hands. We are proud to have provided developers with expert service for over twenty years now, including buyer insights that come by working with discerning buyers in highly dynamic markets. But we are only as good as the service we offer to the valued clients we work with today. They demand nothing but the best. Fortunately, we’re in a position to deliver.
DISTINCTION – Vanguard brings exceptional homes to market, consistently and without standing results, under the guidance of some of the most respected figures in the business. Principal James Nunemacher is consistently within the top 1% of real estate sales in the nation, and an acknowledged expert in the market. His exacting standards set the tone for everything we do. Simply put, no one is more qualified than Vanguard. This was true when we opened for business selling residential real estate. It has never been truer today, as our services have grown to encompass every aspect of the process of developing and marketing the most sought-after homes and developments in the most competitive markets.
SERVICE – Vanguard understands what discerning buyers are looking for, and equally importantly, what they are not. As your trusted partner, we will review and advise on every aspect of your development, from floor plans to finishing touches. Our instinct for detail may result in suggestions that surprise you. Our flair for relationships will be evident as we consult with your architects and contractors, optimizing your investment by creating truly desirable homes. To bring them to market in a style that matches your expectations, we will develop marketing strategies that are tailored to the buyers you wish to attract. With the right marketing mix driving quality buyers to your properties, our award-winning sales associates will guide them through their purchase seamlessly. From drawing board to day of purchase and beyond, our standard of service is unmatched.
MARKETING PROGRAM – Quality homes may be timeless. Marketing, however, demands the ability to match the leading-edge of customer expectations and stay several steps ahead of your competition. Vanguard’s leadership is no more obvious than in the field of marketing. We will develop fresh, innovative strategies for you, incorporating a keen sense of brand-identity and integrating the technology that drives the housing market today. Your development is much more than simply brick and mortar. It is an investment upon which you expect the highest returns. With Vanguard’s marketing acumen you can be confident that your home-buying audience is appropriately targeted and your return on investment is fully realized.
About AgencyLogic:
AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net, Realasites.com and iPropertyWebsites.com and continues to lead Web-based marketing software innovation.
About the National Association of REALTORS®:
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.
Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.