Partnership is based on AgencyLogic white label social marketing software platform that includes single property Websites, Follr Digital Identity Websites and Facebook integration.
Wappingers Falls, NY (September 27, 2013) AgencyLogic (www.agencylogic.com) today announced it has formed a marketing partnership with Prudential Serls Prime Properties (www.prudentialserls.com), ranked the number one real estate brokerage firm in Dutchess County.
AgencyLogic’s recently announced white label version of their real estate social marketing software platform allows any size of company, from small brokerages to national franchises, to offer their own marketing suite complete with single property Websites, Follr Digital Identity Websites, Facebook Business Page integration and a Facebook Application. This can be done using any domain name and with full company branding and messaging. Prudential Serls Prime Properties becomes the first company to go live on the platform.
Stephen Fells
“There simply isn’t a suite of products on the market that offers the brandable, cost effective and ultimately marketing effective options that we provide,” stated AgencyLogic CEO Stephen Fells adding “We are very excited to have Prudential Serls Prime Properties as our inaugural client.”
The platform is focused on marketing a property, its listing agent and the representative brokerage as professionally as possibly will leveraging automation ensuring REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to a single property Website automatically update the agent’s primary marketing Website, Digital Identity Website and Facebook business page ensuring dissemination of accurate, real-time data while simultaneously complying with Facebook terms of service. This is achieved without the limitations often put in place by MLS’s ensuring effective, data rich and visually appealing real estate marketing. Agents can also opt into free listing data syndication to multiple real estate Websites and portals.
Steven Domber
“Our market share in listings has improved considerably since we started using the listing Websites as part of our agent marketing package,” stated Steven Domber, Prudential Serls Prime Properties President and Principal Broker adding “It’s innovative and really gives us a competitive edge.”
Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and include real estate specific functionality and social profiles including realtor.com, ActiveRain and Inman News. Both AgencyLogic’s single property Websites and Follr Digital Identity Websites are part of the National Association of REALTORS® e-PRO Technology Certification Program.
Managing Broker Kyle Rank stated “The single property websites have really helped our agents professionally market themselves and the homes. It’s a tool unlike any other.”
The platform also includes enhanced mobile functionality and free SMS and QR code integration. With more and more traffic coming from mobile devices every single property Website is mobile-enabled to guarantee it can be seen quickly and clearly on every mobile phone. Subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as ‘URL’ or Uniform Resource Locator).
Office Manager Rik Brescia commented “It’s strictly based on their home. It’s not like we are taking them to a mass Website that has hundreds of houses on it, this is really all about them. Clients are generally blown away by the listing websites.”
Follr Digital Identity Websites organize and aggregate each agents online information making it accessible via one memorable Website address. It additionally allows Prudential Serls to leverage its agents online connections to broadcast company social media content including tweets, blog posts, pinterest images and Facebook content. In doing so it protects the firms brand while simultaneously driving online traffic to official marketing channels. The product ultimately tells a story via a responsive Website using a combination of social media and traditional Web-based content.
Associate Broker Kit Coulbourne added “I have sellers who have been so excited about the fact that they have a Website for their house. They feel like their house is a star. It’s made a difference in landing listings or not landing listings in the past.”
The sentiment was echoed by Associate Broker Lynn Angelo; “By showing them all of the things that I can create and put into one Website definitely sets me apart. I’m able to show them from past Websites what I will be sending clients. I found that it is the difference between getting the listing and not getting the listing.”
About AgencyLogic:
AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net, Realasites.com and iPropertyWebsites.com and continues to lead Web-based marketing software innovation. For more information see the company Website, Facebook or Twitter.
About Prudential Serls Prime Properties:
Specializing in Hudson Valley, NY real estate Prudential Serls Prime Properties (www.prudentialserls.com) is a leading real estate broker with homes for sale throughout the Hudson Valley NY. With offices throughout Dutchess County serving Dutchess, Putnam, Westchester, Ulster, Columbia, Rockland and Sullivan counties, Prudential Serls Prime Properties is ranked the number one real estate brokerage firm in Dutchess County. More than 250 licensed real estate brokers work to sell homes and find homes throughout the Hudson Valley resulting in the highest volume of real estate sales dollars in Dutchess County. All Prudential Serls Prime Properties residential properties and commercial properties for sale can be viewed on prudentialserls.com and our real estate agents are available to show every residential and commercial property listed on MLS.
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites and business networking tools to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world. Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.
About the National Association of REALTORS®:
The National Association of REALTORS® (www.realtor.org), “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.
Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.