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Behind every great digital campaign is a great agency. Thanks to the growing role of internet in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing. Whether the...

Look at the expense line items recorded for your marketing and business development (BD) investments. Take a calming breath. Most CEOs and managing partners and directors experience unease because there are few direct relationships that correlate revenue...

David Marlowe [SHSMD13 Podcast Series] David Marlowe is the founder of Strategic Marketing Concepts and a past president and board member of SHSMD, the Society for Healthcare Strategy and Market Development of the American Hospital Association.&nbsp...

Here Zoe Sands, Principal Consultant of Zoe Sands and Co Ltd and Olivier Choron, CEO and Founder of purechannelapps have been interviewed to contribute their honest opinion on the topic, social selling. Forget the fluff, here is the truth. 1. What does...

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at...