In the world of oral care, lip balms have are a major player in today’s market. Chapstick and Blistex have been dominating the scene for nearly a century, but there’s a new king on the thrown. Evolution of Smooth (EOS) has taken over the lip balm market. The company uses organic ingredients in their products and offers a wide array of flavors unlike other brands. Some of the most popular individuals in music and television has been seen using EOS lip balm products and within a short seven years, this product line is one of the most successful brands today.
Did you know that Evolution of Smooth’s Lip balm sells about 1 million products per week? That’s right! The company invested in itself early by using natural ingredients and as of today, EOS is a $250 million dollar company. The balms can be found in numerous locations such as Target, Wal-Mart, and Walgreens, ULTA (http://www.ulta.com/brand/eos) to name a few. The brand really exploded when celebrities Miley Cyrus, Kim Kardashian, and Cristina Aguilera were spotted using out in public. While many of the competitors only offer a few flavors, Evolution of Smooth’s selection is out of this world with flavors such as cherry, passion fruit, raspberry, pomegranate, wildberry, blackberry nectar, strawberry, coconut milk, lemon drop, and many more.
The company initially targeted the female demographic, but soon learned that people of all ages were buying the product. Mainly the millennials, people between the ages of 25-35 years old, buy the lip balms religiously. As of today, Evolution of Smooth Lip balms are the second best selling lip balms on the market. With such success, the company is expanding the product line for future growth. EOS has revolutionized the market and is currently setting new trends. Check out the EOS Facebook page, Linked In, Instagram page and YouTube channel to get updates on the company’s latest products.
For full information of EOS’s success click https://fastcompany.com/3063333/start-up-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick