-Mainland China retailers can now optimize Digital Out-of-Home
(DOOH) advertising, which was close to a US$2 billion industry in
2013
HONG KONG /PRNewswire/ -- Cenique Infotainment
Group Limited, one of the most innovative incubatees at Hong Kong
Science Park has officially launched IntelliSense2.0. This
highly-effective, real-time Android-based Audience
Measurement solution delivers fully automated, real-time
shopper insight and analytics at a fraction of the cost of legacy
solutions, for Digital Out-of-Home (DOOH) advertising.
IntelliSense
Anonymous Viewer Analytics (AVA)
IntelliSense2.0 At A Glance
Cenique's Anonymous Video Analytics (AVA), IntelliSense2.0,
addresses one of the biggest challenges that DOOH advertisers face
with current solutions -- quantifying
and optimizing ROI (Return on Investment). IntelliSense provides
marketers with actionable intelligence by anonymously counting the
number of times customers engage with a marketing display, and by
collecting viewer data which will then be organised into nine key
metrics, including: impressions; opportunity to view; dwell time;
gender & age group; time of day/day of week; location
performance; and effectiveness index. This data is presented in an
interactive dashboard that can then be analysed and used to create
more targeted marketing strategies that generate business.
"Cenique's flagship software IntelliSense2.0 is the next generation
of advanced DOOH technology that enables retailers to harness
invaluable customer data, identify new markets, formulate
data-driven marketing strategies, and ultimately achieve their
marketing goals in order to drive business and profits," said
Mr Shylesh Karuvath, Co-Founder and CEO, Cenique
Infotainment Group Limited.
APAC Provides the Ideal Launch
Environment and Location
According to a report by PQ Media, a market research, publishing
and advisory firm, DOOH is expected to grow by double-digit
percentages until 2018, with the global market
achieving US$15.92 billion in revenue. The Asia-Pacificregion, which was the largest of the four
global regions in 2013, saw aggregate revenues of US$3.83 billion. Mainland China alone, which is the second largest DOOH market
after the U.S., saw US$1.87 billion in revenue in 2013[i].
Mr Shylesh Karuvath added, "We're launching
IntelliSense2.0 at the perfect time and in the perfect
region. Hong Kong has always been a shopping paradise with
an almost unlimited number of retailers from local to international
brands, which means the city has great business opportunity for
Cenique. More importantly, Hong Kong is a springboard into the Mainland China
market, which continues to grow with huge potential.
"With
DOOH usage rising at an unprecedented rate around the world. We're
confident that IntelliSense2.0 will add tremendous value in
the Asia-Pacific region and will prove to be popular in
the Mainland China and Hong Kongmarkets, and has the potential to bring about a
golden age for the DOOH industry."
"The
innovative and ground-breaking products that Cenique has created
were made possible through a close partnership between the company
and Hong Kong Science and Technology Parks Corporation (HKSTP),"
said MrAllen Yeung, Chief Corporate Development Officer, HKSTP.
"Cenique was not only able to leverage HKSTP's vast resources,
including the IncuTech Programme for tech startups, the company was
able to reach its full potential in an ideal environment that is
only available at Hong Kong Science Park, where some of the city's
top technology companies and talent are based."
Empowering Retailers -- Cenique's
Intelligence Equals Enhanced ROI
IntelliSense2.0 gathers real-time shopper data by using small,
compact embedded computing devices powered byARM (Advanced RISC
Machines)-based processors, in conjunction with the
IntelliSense software and the IntelliSense Cloud.
Retailers can first identify their target audience(s) by analysing
IntelliSense metric reports to see how many customers are in the
store, busiest store times and products of most interest.
IntelliSense2.0 also enables users to understand their target
audiences through easy-to-comprehend real-time data graphs, so they
can measure how many shoppers engage with digital displays by
in-store location, content displayed and time of day and
week. By establishing a performance baseline for the digital
signage, the impact of subsequent content changes can be
quantitatively measured and best practices can be established.
Case Study -- Changing
The World Of Fashion
Cenique's technology is already being used by high-fashion brand
Marie France Van Damme (MFVD). MFVD, via Cenique's products,
gathers customer data discreetly to support its marketing
strategies and campaigns.
MFVD
applied Cenique's DOOH solution to three retail locations
in London, Hong Kong and Thailand. MFVD can now centrally manage content
(advertisements) and at the same time, measure shopper engagement
with the digital displays and gather customer information such as
gender, age range, time of day, and time of week, all efficiently
and behind-the-scenes.
"In-store Advertising is a great way of getting our message out to
our customers in a very cost effective and timely way. The impact
was noticed immediately as it influenced customer behaviour,"
said Simon Van Damme, Marketing Manager, MFVD.
"Coupling Cenique's hardware solution with the IntelliSense
Anonymous Video Analytics software, enables us to more intimately
understand shopper demographics and engagement in the store. I
would highly recommend this implementation with any in-store
advertising program."
For
more information on IntelliSense or HKSTP, please
visit www.cenique.com or www.hkstp.org.
[i] Source: "Global
Digital Out-of-Home Media Forecast 2014-18" by PQ Media, August 2014
(http://www.pqmedia.com/about-press-20140804.html)
About Cenique Infotainment Group
Cenique Infotainment Group (CIG) is transforming the retail and
Digital Out Of Home (DOOH) industries by providing more
consumer-friendly Digital Signage and Analytics capabilities. CIG
digital signage solutions include Android-based media players,
IntelliSense Audience Measurement Analytics, and custom engineered
end-to-end solutions, developed exclusively by CIG's team of
Android OS and cloud-based software and hardware engineers. Cenique
Infotainment Group leverages the increasingly popular Android
mobile OS to deliver lower price points and increased functionality
to expand the digital signage market for resellers and small to
medium-sized enterprise customers.
About Hong Kong Science and Technology Parks
Corporation
Comprising Science Park, InnoCentre and
Industrial Estates, Hong Kong Science & Technology Parks
Corporation (HKSTP) is a statutory body dedicated to building a
vibrant innovation and technology ecosystem to connect
stakeholders, nurture technology talents, facilitate collaboration,
and catalyse innovations to deliver social and economic benefits
to Hong Kong and the region.
Established in May
2001, HKSTP has been driving the development
of Hong Kong into a regional hub for innovation and
growth in several focused clusters including Electronics,
Information Communications and Technology, Green Technology,
Biomedical Technology, Materials and Precision Engineering. We
enable science and technology companies to nurture ideas, innovate
and grow, supported by our R&D facilities, infrastructure, and
market-led laboratories and technical centres with professional
support services. We also offer value added services and
comprehensive incubation programmes for technology start-ups to
accelerate their growth.
Technology businesses benefit from our specialised services and
infrastructure at Science Park for applied research and product
development; enterprises can find creative design support at
InnoCentre; while skill-intensive businesses are served by our
three industrial estates at Tai Po, Tseung Kwan O and Yuen
Long.
More
information about HKSTP is available at www.hkstp.org.
Photo
- http://photos.prnasia.com/prnh/20150617/8521503972-a
Source: Hong Kong Science & Technology Parks Corporation
Related Links:
http://www.cenique.com
http://www.hkstp.org