2015-05-20

— While Superpower dominates Southeast Asia’s mobile game
market, Indie developers see the light

SINGAPORE/PRNewswire/
— Today App Annie, the
largest mobile app intelligence platform, announced the most well
performed mobile games in Southeast Asia. At
Casual Connect Asia(App Annie booth#312), Junde Yu, Vice
President APAC, delivered the speech of Mobile Game Trends in Worldwide and
INSEA, giving a deep-dive into the top games and publishers in
the region. He also presented top games by usage penetration
inSingapore, Malaysia and India, which is
powered by App Annie’s new Usage
Intelligence product.

Worldwide popular
games such as Clash of
Clans and Candy Crush
Saga dominate the iOS and Android game market by
in Singapore and Malaysia in March 2015. Both are
performing well in terms of downloads and revenue, and more
importantly in usage penetration. Usage penetration is defined as
the percentage of users who used the app for at least once during
the period, which is a key indicator of the user engagement of a
game.

In the Malaysia
Android market, we see the game Pou ranks as #7 by usage
penetration in March. Developed byPaul
Salameh, an indie developer; Pou is the only indie game
in the top ranking charts in Malaysia. This game
allows you to feed and manage your own alien pet and watch it grow.
It is very popular among young female users according
to App
Annie Audience
Intelligence.

One more thing to
notice is that Chinese publishers are doing very well
in Southeast
Asia. Kunlun Games, Elex Technology, FunPlus, EFUN and IGG
are among top companies by revenue in March.

Contact us at
press(at)appannie.com to get the ranking
charts.

Here’re the top
10 rankings mentioned in the speaking:

Top 10 countries by game downloads
and revenue (iOS and Google Play, March 2015)

Top 5 game subcategories by
downloads and revenue (iOS and Google Play, March 2015)

Top 10 games and game publishers by
worldwide downloads and revenue (iOS and Google Play
combined,March
2015)

Top 10 games and game publishers
in Southeast
Asia and India (iOS and Google Play
combined, March 2015)

Top 10 games by usage penetration
in Singapore (iPhone and Android Smartphone, Q1
2015)

Top 10 games by usage penetration
in Malaysia (Android Smartphone, Q1 2015)

Top 10 games by usage penetration
in India (Android Smartphone, Q1 2015)

Top 10 Southeast Asian publishers
by worldwide downloads and revenue (iOS and Google Play
combined,March
2015)

Top 10 Indian publishers by
performance in India (iOS and Google Play
combined, March 2015)

Top 10 Indian publishers by
performance outside of India (iOS and
Google Play combined, March 2015)

Contact us at
press(at)appannie.com to get the ranking
charts.

About App Annie

App Annie is the
largest mobile app intelligence platform, providing developers and
publishers with a full 360-view of what they need to know to build,
market and invest in their apps, including data about their own
apps as well as a granular understanding of their competition and
relevant industries. Today, more than 90 percent of the top 100
publishers and over 400,000 mobile app professionals at 100,000
companies rely onApp Annie, including Electronic Arts, Google, LinkedIn,
Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco,
Universal Studios and Dow Jones. App Annie is a
privately held global company headquartered in San Francisco. For
more information, please visit: www.appannie.com or follow App Annie on
Twitter: @appannie.

Source: App Annie

Related Links:

http://www.appannie.com

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