NEW DELHI (INDIA): Ken Research announced the latest publication on “India Mattresses Market Outlook to 2020 – Surging Demand and Growing Brand Awareness to Shape Future Growth” which provides a comprehensive analysis of the mattress market in India.
The report covers various aspects such as market size of offline Mattress Market and online mattress market by revenues, market segmentation by organized and unorganized players, by type of mattress and size of mattresses, by penetration by foreign players and domestic market players, geographical outreach to cater to the preference of every segment of the society.
The report also provides competitive landscape and profile of major players operating in online mattress market and offline mattress market in India. The future analysis of overall mattress market and by segments has also been discussed in each of the sub segment.
The report is useful for major offline mattress market player, large E-commerce companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
India Retail Mattress Market
The India mattress market has witnessed a growth in recent years on account of rising penetration of organized sector in mattresses segment fueled by rising demand of good quality mattress by upcoming foreign players, rising health consciousness and entry of new players in organized segment of mattress industry.
The growth in mattress market has been largely led by the domestic factors such as increased income levels and also due to infrastructural development in terms of increased number of residential units and inflating number of hotels in the country.
The mattress market is comprised of large companies, with Kurlon, Sleepwell and Springwel being dominant players in the organized sector of mattress market in India. The organized mattress market has been dominated by Kurlon which posses a wide spectrum of mattress within the affordable price range for the Indian consumers.
The India mattress market revenues have grown at a CAGR of 8.8% from FY’2010-FY’2015. According to the research report, due to the aforementioned factors, the India mattress market will grow at a considerable CAGR rate thus reaching over Rs 100 billion by 2020.
India Online Mattress Market
The consumers previously prefer going to the retail stores to buy mattresses so as to ensure quality and comfort. However, with services such as immediate return, discount offers and cash on delivery, the consumers are gaining confidence on online retailing.
The major players in the online mattress market of India are Pepperfry, Housefull.in, Urban Ladder, Mattress manufacturers’ exclusive websites and others. In FY’2015, Kurlon emerged as the leader in online sale of mattresses.
Owed to the demographic dividend such as rising young population, rising standards of living, the demand for mattress from e-commerce portals is expected to witness an uptrend. The India online mattress market is booming consistently and is pegged to become INR 290 crore market in FY’2020.
“The players in organized sector should streamline supply chain for both good quality raw material and delivery of finished products to ensure minimization of risk. Additionally, new players should be to cater to the most of the catchment area and should focus on expanding their outreach to Tier 2 and Tier 3 regions of the country. However, lack of awareness, immature franchise models and non standardization of mattress and enhancing competition are few of the major challenges which will affect the growth of this industry in the future.” According to the Research analyst, Ken Research
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