2012-09-05

Maybe I've been spending too much time inside my igloo but I have never heard of a waterproof mascara topcoat. Who thinks of these things? Anastasia Beverly Hills did when they created Lash Genius.





Yes, you heard me right...a waterproof topcoat that you apply over regular mascara thus making it waterproof!! It's like....



Apply Lash Genius over any mascara and it instantly waterproofs and refreshes your mascara, protecting it all day without drying, cracking, clumping or flaking. It is colorless and doesn't make your lashes stiff and icky. Let me show you what it looks like.

The hourglass shaped wand helps to reach all the lashes. The clear serum that you see is a silicon resin that contains "jellified" tryglycerides. The translucent topcoat gives long lasting hold to your mascara while waterproofing it.

When I applied it, I didn't see any change to my mascara. I found that surprising because I thought if you coat a mascara, it naturally would be goopy or clumpy. It still just looked like my regular mascara. Naturally, I thought maybe it wouldn't work since I didn't see anything obvious and my lashes didn't look ickified.

I've worn this several times under very trying circumstances for mascara. I've worn it to a deep tissue massage where I lay on my face for a half hour. I've worn it to the chiropractor, again laying on my face. I've worn it in a rainstorm where I had to wipe the rain out of my eyes. And, I wore it in a raging windstorm where one of my eyes was running so badly that it made tear tracks on my cheek. In all of these instances, Lash Genius performed admirably. To my pleasant surprise, I had no running or smudging in any of these circumstances. No joke!!! I've also been testing a waterproof mascara of another brand and it hasn't survived these kinds of incidents, so I am truly impressed.

What I love about Lash Genius, besides the fact that it works, is that you can wear your own favorite mascara and waterproof it. The problem I've had with waterproof mascaras before is that I have to leave my favorite mascara look behind and use a waterproof which doesn't have the same fullness, curve and length that I'm used to. I can have that full lash look that I like and waterproof it without changing the look at all. It's great!! You do need to be sure to use a waterproof eye makeup remover to take it off.

Lash Genius retails for $21 and can be purchased Nordstrom, the Anastasia website , Sephora, Beauty.com, Ulta, Dillards, and wherever else Anastasia is sold.  I received an editorial sample for consideration from the company and my sample came with the cutest PR booklet.  I checked with the rep and was told it was ok to share some of it with you.  I thought it was so retro and funny and cute that I really wanted you to see the genius behind Lash Genius.

This reminds me of my favorite young cousins getting engaged in New York.

I leave you with the most hilarious of the promo pictures. Duuuuuuuuuude!!

Oh my word, that is SO funny!!!!!!! Have you tried Lash Genius before? What do you think? Isn't it a great idea!?!

(Editorial sample provided by PR. Affiliate links included in this post. See my Disclosures for more information.)

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