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And now a word from our sponsor: Host-read ads and the play between niche and scale
via pubmedia

“Right now is the moment in our podcast where we talk about our sponsor. Julia Turner, what have you got?” says Slate’s Stephen Metcalf. Twenty minutes into the weekly Culture Gabfest show, he is marking the start of a commercial as he turns to Turner...
Breaking News You Can Use: 10 Top Stories
via adotas

GET UP-TO-DATE ON PEOPLE, NEW TECHNOLOGY, AND ALLIANCES. #1 IRIS.TV Responds to Rapid Growth with Three New Hires Sighting exceptional growth in sales and new product development, IRIS.TV, a video personalization pioneer that enables publishers and...
Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It)
via contently

When BuzzFeed goes public, I’m buying stock. That’s a curious thing for me to say, because as a friend recently pointed out to me, I’ve been subtly trash-talking BuzzFeed for a while. I should disclose up front that I am a personal fan of founder Jonah...
The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice
via exchangewire

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be featured at ATS London. Tickets for ATS London on Monday September 14 are now...
News UK bets big on 'title-led' approach to unearth the crown jewel of its multi-layered audience
via admin.thedrum

Chasing a title-led approach may seem counterintuitive for a publisher in the age of integration, and yet News UK thinks it’s necessary to run The Sun and The Times as separate businesses given both are traveling in different directions. The reason...

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